A new ŠKODA for China – first sketches of the mainstream city SUV

A new ŠKODA for China – first sketches of the mainstream city SUV

› ŠKODA in China releases sketches of their new mainstream city SUV, which has been

specially developed for Chinese customers

› Following on from the KODIAQ and the KAROQ, this model is to become ŠKODA’s third

SUV for the Chinese market

› The mainstream city SUV will make its exhibition premiere at the Beijing Motor Show

Mladá Boleslav / Shanghai, 18 April 2018 – ŠKODA in China has released first sketches of a

new model: an SUV, which has been specially designed and developed for the requirements

of Chinese urban customers. Following on from the ŠKODA KODIAQ and the ŠKODA

KAROQ, the new mainstream city SUV will be the third member of the brand’s SUV family for

the Chinese market. The model is celebrating its debut in the run-up to the 2018 Beijing

Motor Show.

With the launches of the KODIAQ and the KAROQ, ŠKODA’s SUV campaign is already in full

swing. Now ŠKODA has transferred their expressive design into a new mainstream city SUV for the

Chinese market, underlining the brand’s emotive strength. The crystalline design details, a common

feature of all ŠKODA SUVs, are evidence of the new mainstream urban SUV’s rugged character.

They also emphasise its elegant attributes and high level of quality. As is the case with the KODIAQ

and the KAROQ, the company’s SUV design language featured on the model enhances ŠKODA’s

latest family member.

The exhibition premiere of the new ŠKODA SUV is one of the highlights at this year’s Beijing Motor

Show. ŠKODA incorporates specific requirements and preferences of the Chinese customer

regarding concept, design and features of newly developed models. The radiator grille and

headlights form one unit. The lower side panels flow towards the rear, thereby intensifying the car’s

distinctive wheel arches. The rear and tail lights create a crystalline shape.

ŠKODA’s SUV strategy is key to the brand’s growth. With an SUV market share of over 30 per cent

in the first quarter, ŠKODA plays an important role in the Chinese market. Now, the third ŠKODA

SUV is ready to be launched and will be celebrating its debut at the 2018 Beijing Motor Show.

China is ŠKODA’s strongest single market in the world; one in every four cars is sold here. In 2017

the car manufacturer increased deliveries in China by 2.5 per cent to 325,000 vehicles. This makes

last year ŠKODA’s best year to date after having re-entered the Chinese market in 2007.

The foundations for ŠKODA’s future profitable growth in China were laid, when representatives of

Volkswagen, SAIC Motor Corporation Limited and ŠKODA AUTO signed a memorandum of

understanding on 30 March 2016 during a state visit of the Chinese president Xi Jinping to the

Czech Republic, concerning a five-year investment plan worth over two billion euros. The objective

is to expand the model range, for example by adding several SUVs and vehicles with alternative

drive systems.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The group has currently three activities articulated around strong brands:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road at the end of 2017. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 85.9 million in FY 2017.

 

  • Belron (54.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles and homes. Sales and adjusted operating result reached respectively EUR 3.5 billion and EUR 189.8 million in FY 2017.

     

  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 155 million and EUR 25 million in FY 2017.

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