Mladá Boleslav, 23 April 2018 – ŠKODA intends to strengthen its favourable market position
in China and double its vehicle sales to 600,000 units per year by 2020. The brand is taking
the next steps in its model campaign for the Chinese market, which involves developing
SUV models that are tailored the wishes and requirements of customers in China. At the
‘Auto China 2018’ in Beijing (25 April to 4 May), ŠKODA will be presenting a new mainstream
city SUV. The ŠKODA KAMIQ is to be launched in the Chinese market just months after its
In 2017 ŠKODA celebrated its 10th anniversary in China, presenting three spectacular new
products. The Czech car manufacturer added the OCTAVIA COMBI and the two successful SUV
series – the KODIAQ and KAROQ – to its range of models. The brand will accelerate this growth
over the coming years by expanding the model range further. The model campaign is focused
on broadening the SUV range especially for the Chinese market. Last year, ŠKODA underlined
the importance of the Chinese market with the world premiere of the concept study VISION E –
the outlook for the ŠKODA’s first e-vehicle in the SUV segment – in Shanghai.
"ŠKODA sees particularly dynamic growth in the SUV segment on the Chinese automotive market,
as demand for SUV models in China has doubled in the past three years alone," says ŠKODA
AUTO CEO Bernhard Maier. "ŠKODA’s SUV campaign in China has begun with the successful
launch of the ŠKODA KODIAQ and KAROQ models. Continuing this campaign, we have developed
another SUV exclusively for the Chinese market – the new ŠKODA KAMIQ. ŠKODA will be
presenting the next large SUV later this year, expanding our offering to four SUV models in China."
The ŠKODA KAMIQ is positioned below the ŠKODA KAROQ compact SUV, rounding off the SUV
model range in China. Its design reflects the classic elements of ŠKODA's powerful SUV design
language and has been created exclusively for the Chinese market. With independently shaped
front and rear lights, however, the KAMIQ differs significantly from the SUV models KAROQ and
KODIAQ. In addition to the KAMIQ, ŠKODA plans to develop even more SUVs for the Chinese
market, which will be specifically tailored to Chinese customers’ requirements and wishes.
The history of ŠKODA in China dates back to the 1930s. In 1936, the traditional Czech brand
operated five commercial agencies in the region. In 2007, the Czech manufacturer returned to the
Chinese market. Under the umbrella of SAIC Volkswagen, ŠKODA started producing the OCTAVIA
locally, and since 2010 China has been ŠKODA's most important single market. In close
cooperation with the Chinese joint venture partner SAIC Volkswagen, ŠKODA has since become
an established volume manufacturer in China.
In 2017, the car manufacturer delivered 325,000 vehicles in China, growing by 2.5 percent
compared to 2016 (2016: 317,100 vehicles), making 2017 ŠKODA's most successful year since its
re-entry into the Chinese market in 2007. ŠKODA has delivered more than 2,350,000 vehicles to
customers in China since then – with the ŠKODA OCTAVIA, the brand's bestseller worldwide,
accounting for more than half of the total at 1.2 million units sold.
The OCTAVIA COMBI, which was introduced in the Chinese market last year, has achieved 6,400
sales since its launch. Almost 400,000 ŠKODA RAPIDs have been delivered in the region, and the
ŠKODA SUPERB has made an excellent contribution to the brand’s success story with 318,600
vehicles delivered so far. 265,100 of the small car ŠKODA FABIA have been delivered; sales of the
ŠKODA YETI stand at 82,600. The ŠKODA KODIAQ, which has been available in China since April
2017, has been very well received by Chinese customers. So far, 51,100 units of the large SUV
have been delivered. The compact SUV ŠKODA KAROQ launched in March 2018 achieved 400
deliveries in its first month of sales.
The foundation for the ŠKODA brand's profitable growth in China was laid on 30 March 2016, when
representatives of Volkswagen, SAIC Motor Corporation Limited and ŠKODA AUTO signed a
Memorandum of Understanding. The letter of intent signed during the state visit of Chinese
President Xi Jinping to the Czech Republic includes a five-year investment plan of over two billion
euros. The aim is to expand the model series to include several SUVs and vehicles with alternative