Mladá Boleslav, 27 May 2019 – The 83rd IIHF Ice Hockey World Championship ended on Sunday
in the Slovak capital, Bratislava. Finland won the world championship title in a thrilling final
match with a 3:1 win against Canada. Afterwards, ŠKODA AUTO CEO Bernhard Maier
presented the trophy for the best player of the tournament to Canadian national player Mark
Stone. ŠKODA Design created the crystal trophy for the Most Valuable Player of the IIHF Ice
Hockey World Championship for the second time in a row.
The IIHF Ice Hockey World Championship 2019 took place in Slovakia from 10 to 26 May. For the 27th
time in a row, SKODA AUTO supported the event as the official main sponsor and therefore continues
to hold the record for the longest main sponsorship in the history of world sports championships.
Just as last year, ŠKODA AUTO provided another highlight in the form of a spectacular trophy for the
most valuable player of the IIHF Ice Hockey World Championship 2019. The dynamic glass sculpture
in the shape of an ice crystal was created by ŠKODA Design. It draws inspiration from the traditional
Czech glass craftsmanship that is also reflected in the design of ŠKODA’s current models.
ŠKODA AUTO CEO Bernhard Maier presented the 35-centimetre-tall, 22-centimetre-wide 5-kilogram
trophy to the Most Valuable Player of the World Cup following the final match, Mark Stone from
There was another reason this year’s Ice Hockey World Championship was a very special occasion for
ŠKODA: The car manufacturer used the event for a world premiere, presenting the comprehensively
revised top model ŠKODA SUPERB on 23 May, the day of the quarter-finals. ŠKODA also entered the
era of electromobility: With the SUPERB iV, ŠKODA presented a variant of the top model with plug-in
hybrid drive for the first time, as well as the all-electric ŠKODA CITIGOe iV, the first 100% batterypowered
vehicle in the company’s long history.
Over the course of the World Championship, more than 472,600 fans flocked to the arenas in
Bratislava and Košice to support their teams and watch the matches live. Added to that, more than 1,2
billion people worldwide tuned in to watch the matches on TV and the Internet. ŠKODA was
prominently represented as the partner to the fastest team sport in the world; the car manufacturer’s
logo could be seen on the boards and the centre circle. The car manufacturer also presented three
model highlights on the side-lines – the city SUV ŠKODA KAMIQ, the new compact model ŠKODA
SCALA and the high-performance SUV KODIAQ RS.
As the mobility partner, ŠKODA also provided the organisers with 50 specially branded vehicles, this
time mainly using the SUV models KODIAQ and KAROQ in the vehicle fleet. ŠKODA has been
supporting the IIHF Ice Hockey World Championship as a mobility partner since 1992.
ŠKODA was once again the exclusive partner of the IIHF App. The smartphone application for the
operating systems Android and iOS offered hockey fans exciting background stories and interesting
statistics. Thanks to the live ticker, which features a goal alert, fans did not miss any of the action.
Users could also predict the outcome of the game in the betting game and share it with friends.