Bernhard Maier presents trophy to Most Valuable Player of IIHF Ice Hockey World Championship 2019

Bernhard Maier presents trophy to Most Valuable Player of IIHF Ice Hockey World Championship 2019

› ŠKODA AUTO CEO Bernhard Maier hands over the trophy created by ŠKODA Design for the

most valuable player of the tournament to Mark Stone from Canada

› World Championship provides a stage for the world premiere of the modernised SUPERB

and the launch of e-mobility at ŠKODA with the SUPERB iV and CITIGOe iV

› Czech car manufacturer is the official main sponsor of the IIHF Ice Hockey World

Championship for the 27th time

Mladá Boleslav, 27 May 2019 – The 83rd IIHF Ice Hockey World Championship ended on Sunday

in the Slovak capital, Bratislava. Finland won the world championship title in a thrilling final

match with a 3:1 win against Canada. Afterwards, ŠKODA AUTO CEO Bernhard Maier

presented the trophy for the best player of the tournament to Canadian national player Mark

Stone. ŠKODA Design created the crystal trophy for the Most Valuable Player of the IIHF Ice

Hockey World Championship for the second time in a row.

The IIHF Ice Hockey World Championship 2019 took place in Slovakia from 10 to 26 May. For the 27th

time in a row, SKODA AUTO supported the event as the official main sponsor and therefore continues

to hold the record for the longest main sponsorship in the history of world sports championships.

Just as last year, ŠKODA AUTO provided another highlight in the form of a spectacular trophy for the

most valuable player of the IIHF Ice Hockey World Championship 2019. The dynamic glass sculpture

in the shape of an ice crystal was created by ŠKODA Design. It draws inspiration from the traditional

Czech glass craftsmanship that is also reflected in the design of ŠKODA’s current models.

ŠKODA AUTO CEO Bernhard Maier presented the 35-centimetre-tall, 22-centimetre-wide 5-kilogram

trophy to the Most Valuable Player of the World Cup following the final match, Mark Stone from


There was another reason this year’s Ice Hockey World Championship was a very special occasion for

ŠKODA: The car manufacturer used the event for a world premiere, presenting the comprehensively

revised top model ŠKODA SUPERB on 23 May, the day of the quarter-finals. ŠKODA also entered the

era of electromobility: With the SUPERB iV, ŠKODA presented a variant of the top model with plug-in

hybrid drive for the first time, as well as the all-electric ŠKODA CITIGOe iV, the first 100% batterypowered

vehicle in the company’s long history.

Over the course of the World Championship, more than 472,600 fans flocked to the arenas in

Bratislava and Košice to support their teams and watch the matches live. Added to that, more than 1,2

billion people worldwide tuned in to watch the matches on TV and the Internet. ŠKODA was

prominently represented as the partner to the fastest team sport in the world; the car manufacturer’s

logo could be seen on the boards and the centre circle. The car manufacturer also presented three

model highlights on the side-lines – the city SUV ŠKODA KAMIQ, the new compact model ŠKODA

SCALA and the high-performance SUV KODIAQ RS.

As the mobility partner, ŠKODA also provided the organisers with 50 specially branded vehicles, this

time mainly using the SUV models KODIAQ and KAROQ in the vehicle fleet. ŠKODA has been

supporting the IIHF Ice Hockey World Championship as a mobility partner since 1992.

ŠKODA was once again the exclusive partner of the IIHF App. The smartphone application for the

operating systems Android and iOS offered hockey fans exciting background stories and interesting

statistics. Thanks to the live ticker, which features a goal alert, fans did not miss any of the action.

Users could also predict the outcome of the game in the betting game and share it with friends.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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