Born on the rally track: ŠKODA MONTE CARLO models stand for tradition, motor racing and lifestyle

Born on the rally track: ŠKODA MONTE CARLO models stand for tradition, motor racing and lifestyle

  • MONTE CARLO trim level pays homage to the successful ŠKODA motor racing history
  • Sporty accessories and black design elements have defined lifestyle versions since 2011
  • Top trim level for SCALA and KAMIQ to debut at the 2019 Frankfurt Motor Show in September

Mladá Boleslav, 1 August 2019 – Monte Carlo, the glamorous urban district of the Principality of Monaco, is synonymous with lifestyle, elegance and motor racing. ŠKODA has claimed some of the greatest victories in its motor racing history at the famous Monte Carlo Rally. As far back as 1936, the company released a limited edition of 70 vehicles bearing the MONTE CARLO name. Since 2011, select ŠKODA models with a particularly sporty design and numerous black elements have commemorated this tradition, which is now continued by the SCALA MONTE CARLO and the KAMIQ MONTE CARLO. Both vehicles will be premiered at the 2019 Frankfurt Motor Show.

 

The Monte Carlo Rally and ŠKODA have a long-standing association stretching back over a hundred years. As early as 1912, when the Monte Carlo Rally was only in its second year, vehicles from Mladá Boleslav were among the competitors. In 1936, ŠKODA POPULAR took second place in its category – marking the start of the MONTE CARLO models. Following this outstanding success, ŠKODA released a limited edition of 70 vehicles that were derived straight from the rally car; they were the first to be given the MONTE CARLO designation.

 

Exactly 75 years later, ŠKODA revived the celebrated name when it introduced the ŠKODA FABIA MONTE CARLO as the sporty lifestyle version for the second FABIA generation in 2011. Even after the changeover to the third generation, the FABIA MONTE CARLO remains the model series’ dynamic top variant. From 2014 to 2019, the Czech car maker offered the ŠKODA CITIGO, ŠKODA RAPID and ŠKODA RAPID SPACEBACK MONTE CARLO, and the ŠKODA YETI MONTE CARLO was sold from 2015 to 2017.

 

This success story continues seamlessly with the current-generation FABIA MONTE CARLO, which is now joined by the MONTE CARLO versions of the ŠKODA SCALA and ŠKODA KAMIQ. These sporty lifestyle variants are named after the Monaco district that has been the home of the Monte Carlo Rally since 1911, with its legendary Sisteron stage, or the drive across the famous Col de Turini. Numerous black elements provide additional sporty accents, making the design appear even more emotive and dynamic. The ŠKODA SCALA MONTE CARLO for example has black detailing in the front apron, while the ŠKODA KAMIQ MONTE CARLO comes with black roof rails. In addition, the new top variants can be identified by a special badge.

 

The SCALA MONTE CARLO and the KAMIQ MONTE CARLO will be introduced to the public at the 2019 Frankfurt Motor Show from 10 to 22 September 2019.

 

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


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