Design sketches provide first glimpse of the interior concept for the new ŠKODA OCTAVIA

Design sketches provide first glimpse of the interior concept for the new ŠKODA OCTAVIA

› Fourth-generation OCTAVIA comes with new multi-level instrument panel and large central display

› The brand’s best-seller features a new two-spoke steering wheel

› World premiere of the new OCTAVIA on 11 November in Prague

Mladá Boleslav, 6 November 2019 – ŠKODA has released two design sketches providing the first

glimpse of the new interior concept for the upcoming OCTAVIA. The ŠKODA best-seller’s new

generation will, for the first time ever, feature a multi-level instrument panel and a new steering

wheel with two spokes. The world premiere of the fourth-generation ŠKODA OCTAVIA will take

place on 11 November in Prague.

The sketches released by ŠKODA Design show the redesigned instrument panel in the new OCTAVIA.

Topped by a large, free-standing central display, it’s composed of several layers whose lines and colours

reference the signature shape of the ŠKODA grille. The instrument panel’s visual width emphasises the

cabin’s generous sense of space. The fourth generation of the most popular model in ŠKODA history once

again provides even more interior space than its predecessor.

The new interior concept also includes a steering wheel with a two-spoke design featuring buttons and

scroll wheels that make for enhanced ergonomics. In the elegant and tidy centre console, a small rocker

switch has taken the place of the familiar selector lever. It uses shift-by-wire technology to electronically

communicate the desired DSG transmission setting. Also making its debut in the new OCTAVIA is the

Climatronic three-zone air conditioning system.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 


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