Gift ideas for Santa Claus – ŠKODA turns Christmas upside down

Gift ideas for Santa Claus – ŠKODA turns Christmas upside down


› Children suggest what gift they would give to Santa Claus

› A fleet of four ŠKODA KAROQs transports the wishes to the Finnish town of Rovaniemi – the home of Santa Claus

› Nine families travel to Lapland with ŠKODA to meet Santa Claus in person

› All the highlights of the trip through the Winter Wonderland are available to download at ŠKODA Storyboard


Mladá Boleslav, 18 December 2017 – ‘Celebrate Christmas another way’ – it was under this slogan that ŠKODA collected the best gift ideas for Santa Claus. Thousands of children came up with suggestions for ŠKODA AUTO’s extraordinary Christmas campaign. A fleet of four ŠKODA KAROQs picked up the wishes from several European countries and drove them to the Christmas Village near Rovaniemi in Finland.

He is constantly on the road during the coming holidays, bringing joy to people around the world, yet Santa Claus himself does not receive a single gift for Christmas. This year, ŠKODA prepared a special surprise for him: Before he could load the sled and put the harness on the reindeer, he was visited by four ŠKODA KAROQs in his Christmas village near the Arctic Circle. The four compact SUVs brought the wish lists of many thousands of children from six European countries. However, the wish lists were not for what the children wanted themselves, but rather what they would give to Santa. The gift ideas included, for example, a holiday in the Caribbean, automatic air conditioning for sleigh rides in hotter countries, and a new ŠKODA as a transport vehicle with even more room for gifts.

With the wish lists in their luggage, the ŠKODA KAROQs – one from the Moldovan capital of Chişinău and the other from Berlin – embarked on their Arctic tour. They met in Warsaw and continued their tour north. The route took the compact SUVs to the North Cape, the northernmost point of Europe. Then, the KAROQ caravan dropped off the wish lists in the Christmas Village near Rovaniemi near the Arctic Circle. In total, the four KAROQ covered a distance of 23,400 kilometres.

In addition, ŠKODA took nine families on the trip of a lifetime. The winners of the exciting Lapland tour were drawn from everyone who had submitted a wish list. In Rovaniemi and the surrounding area, they went on a reindeer safari, saw a show put on by the elves and visited the Lapland ice gallery with its unique snow castle. The highlight was a visit to the Christmas Village where they got to meet Santa Claus in person.

An entertaining video shows the highlights of the journey through the Winter Wonderland. It is now available at ŠKODA Storyboard and can be downloaded.

ŠKODA wishes you a Merry Christmas!

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:


D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.


Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.


Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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