Mladá Boleslav, 18 December 2017 – ‘Celebrate Christmas another way’ – it was under this slogan that ŠKODA collected the best gift ideas for Santa Claus. Thousands of children came up with suggestions for ŠKODA AUTO’s extraordinary Christmas campaign. A fleet of four ŠKODA KAROQs picked up the wishes from several European countries and drove them to the Christmas Village near Rovaniemi in Finland.
He is constantly on the road during the coming holidays, bringing joy to people around the world, yet Santa Claus himself does not receive a single gift for Christmas. This year, ŠKODA prepared a special surprise for him: Before he could load the sled and put the harness on the reindeer, he was visited by four ŠKODA KAROQs in his Christmas village near the Arctic Circle. The four compact SUVs brought the wish lists of many thousands of children from six European countries. However, the wish lists were not for what the children wanted themselves, but rather what they would give to Santa. The gift ideas included, for example, a holiday in the Caribbean, automatic air conditioning for sleigh rides in hotter countries, and a new ŠKODA as a transport vehicle with even more room for gifts.
With the wish lists in their luggage, the ŠKODA KAROQs – one from the Moldovan capital of Chişinău and the other from Berlin – embarked on their Arctic tour. They met in Warsaw and continued their tour north. The route took the compact SUVs to the North Cape, the northernmost point of Europe. Then, the KAROQ caravan dropped off the wish lists in the Christmas Village near Rovaniemi near the Arctic Circle. In total, the four KAROQ covered a distance of 23,400 kilometres.
In addition, ŠKODA took nine families on the trip of a lifetime. The winners of the exciting Lapland tour were drawn from everyone who had submitted a wish list. In Rovaniemi and the surrounding area, they went on a reindeer safari, saw a show put on by the elves and visited the Lapland ice gallery with its unique snow castle. The highlight was a visit to the Christmas Village where they got to meet Santa Claus in person.
An entertaining video shows the highlights of the journey through the Winter Wonderland. It is now available at ŠKODA Storyboard and can be downloaded.
ŠKODA wishes you a Merry Christmas!