IIHF Ice Hockey World Championship in Slovakia: ŠKODA featured on the ice as the official main sponsor for 27th time

IIHF Ice Hockey World Championship in Slovakia: ŠKODA featured on the ice as the official main sponsor for 27th time

› As the mobility partner, the carmaker is supporting the World Championship organisers with a fleet of 50 vehicles, most notably the SUV models KODIAQ and KAROQ
› For the first time ever, a new ŠKODA model celebrates its world premiere at the Ice Hockey World Championship: ŠKODA presents its comprehensively revised flagship SUPERB
› ŠKODA AUTO continues to extend its world record for the longest sponsorship of a world championship at the IIHF tournament in Bratislava and Košice

Mladá Boleslav, 10 May 2019 – For the 27th time in a row, ŠKODA AUTO will be the official main sponsor of the IIHF Ice Hockey World Championship, which is held this year from 10 to 26 May in Bratislava and Košice. The brand is extending its world record for the longest sponsorship of a world championship. As the official main sponsor of the IIHF Ice Hockey World Championship 2019 in Slovakia, ŠKODA is using the stage for a world premiere for the first time: The Czech automaker will be presenting the comprehensively revised ŠKODA SUPERB, the brand’s flagship, on the day of the quarter-finals, 23 May. As the official mobility partner, ŠKODA will be providing the organisers with 50 vehicles, this time mainly the SUV models KODIAQ and KAROQ.

Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing, explains: “ŠKODA is combining tradition with the future in an extraordinary way at this year’s IIHF Ice Hockey World Championship. We have made history with our many years of successful sponsorship. The fact that we are now combining our World Championship appearance with the world premiere of a new model for the first time underscores the importance of this event for our brand.”

Eight years after the Ice Hockey World Championship in Slovakia, the International Ice Hockey Federation (IIHF) is returning to this nation of ice hockey fans. The world’s top 16 national teams will be competing from 10 to 26 May. The venues are the Slovnaft Aréna in the capital, Bratislava, and the Steel Aréna in Košice.

ŠKODA will be under the spotlight at each of the 64 games. For example, the car manufacturer’s logo will be featured on the boards and the ice at the arenas. In addition, the Czech brand is placing three model highlights next to the rink – the city SUV ŠKODA KAMIQ, the new compact model ŠKODA SCALA and the high-performance SUV KODIAQ RS. This way, ŠKODA will reach a vast audience, as the global television and online broadcasts of the Ice Hockey World Championship will be watched by more than one billion hockey fans this year.

On May 23, the quarter-final matchday, ŠKODA will be presenting the world premiere of the modernised SUPERB with a much sharper profile. As the flagship of the ŠKODA model range, the SUPERB, whose history dates back to the 1930s, offers the brand’s latest innovations in design, technology and functionality.

ŠKODA is the best-selling car brand in the host country Slovakia. In 2018, the manufacturer delivered 21,900 vehicles to customers in the region, with the most popular models being the FABIA, OCTAVIA and RAPID.

Sponsor and mobility partner for more than a quarter of a century
ŠKODA has been supporting the IIHF Ice Hockey World Championship as a mobility partner since 1992. The automaker has been the official main sponsor since 1993. This is the longest main sponsorship in the history of world sports championships – officially recognised as a Guinness World Record. The brand celebrated the 25th anniversary of this partnership in 2017.

Each year, ŠKODA provides the organisers with an attractive and reliable fleet of vehicles. This year the fleet consists of 50 ŠKODA vehicles, especially the popular SUV models KODIAQ and KAROQ.

ŠKODA is also the exclusive partner of the IIHF app, which offers hockey fans exciting background stories and interesting statistics. Thanks to the live ticker, which features a goal alert, users will not miss any of the action. Also, users can predict the outcome of the game in the betting game and share it with friends. The IIHF app is available for Android and iOS operating systems.

Contact us
About ŠKODA Belgium

Press room SKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : www.skoda.be.

Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

Information on personal data and their processing: https://www.dieteren.be/media/1204/1809-information-notice-disa-final_en.pdf

ŠKODA Belgium
Industriepark Guldendelle
Arthur Deconinckstraat 3
B-3070 Kortenberg