IIHF Ice Hockey World Championship: ŠKODA CEO Bernhard Maier Awards The Most Valuable Player



› Two cities, 16 teams, one winner: Canada wins IIHF World Championship in Russia

› ŠKODA CEO Bernhard Maier awarded The Most Valuable Player

› World record: ŠKODA supporting the ice hockey world championship for 24 years as official main sponsor


Mladá Boleslav, 23 May 2016 – For 17 days, all eyes from the ice-hockey world were on Russia. 16 teams went head to head for the title at the 80th IIHF Ice Hockey World Championship. Canadian national ice hockey team prevailed in the exciting match against the competition in the final, crowning their winning streak with the victory at the Ice Palace in Moscow. Following the thrilling final between Finland and Canada, ŠKODA CEO Bernhard Maier awarded Finland’s Patrik Laine as the Most Valuable Player.

This is the 24th time in a row that ŠKODA has supported the IIHF WM as the Main Official Sponsor. In 1992, ŠKODA began their commitment as a vehicle partner to the finals in Prague and Bratislava. The brand has been the Main Official Sponsor at every World Championship since 1993.

ŠKODA provided the organisers with a total of 45 vehicles. Over the past 24 years, the fleet has travelled about six million kilometres during the IIHF Ice Hockey World Championships. The vehicles cover an average of about 250,000 kilometres at each IIHF WM.

ŠKODA presented their model range outside and in the arenas. ŠKODA’s flagship, the SUPERB, and a ŠKODA OCTAVIA Combi RS attracted the attention of the crowds in the immediate vicinity of the rink. The ŠKODA logo featured prominently on the ice at the venues in Moscow and St. Petersburg, on the boards and on the kits and helmets of the Czech and Slovak national teams.

As the Main Official Sponsor, ŠKODA also provided lots of entertainment at the matches: ŠKODA constructed large fan zones of up to 450 square meters in front of the arenas. Thousands of visitors went there every day up close to the ŠKODA models, taking part in exciting duels in the Air Hockey Challenge and Box Hockey. Whoever won in ŠKODA’s Virtual Hockey Challenge – a virtual hockey simulation on large LED screens – received one of ŠKODA’s fantastic prizes. In addition, lots of fun was to be had at the live presentations, quizzes, the ŠKODA mascots and dance routines by the ŠKODA Ice Girls. One of the highlights of each game day was the 'ŠKODA Fan of the Game'. In total, 128 hockey fans were given exclusive prizes before the respective World Cup matches.

ŠKODA also gave out 132 000 flags and 105 000 helmets with which the supporters were cheering for their countries. In Moscow, visitors to the IIHF World Cup matches had the opportunity to be photographed in front of a spectacular background at the ŠKODA Photobox where they received their personal souvenir photo.

ŠKODA is also exclusive partner of the 2016 IIHF App, which additionally featured ‘HOCKEY CARDS’ this year. More than 43 000 fans used the app to select their favourite team and favourite players to take and share selfies. In addition, skoda-hockey.com featured up-to-date information on the events surrounding the World Championship in Moscow and St. Petersburg – the website recorded a total of 40 000 visitors during the event. The online social-media campaign was met with great response: 1100 photos and 150 videos were posted using the hashtag #itsmygame (#хоккейвкаждом).

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About ŠKODA Belgium

Press room ŠKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : www.skoda.be.

Profile :

D'Ieteren Group:

Our purpose is to build a family of businesses that reinvent industries in search of excellence and meaningful impact.

More information about the D'Ieteren Group: https://www.dieterengroup.com/


Moving people forward

D'Ieteren is a key player in the societal changes impacting your mobility. In a changing world, we're preparing for the future. We're aiming to make the mobility of the future fluid and sustainable for all.

D’Ieteren is a socially responsible, family-owned company. For 215 years it has been tirelessly seeking out and deploying mobility solutions that transform everyday mobility for all. 

More information about D'Ieteren: https://www.dieteren.be/en/


Information Regarding Personal Data and How it is Processed: https://www.dieteren.be/media/...


Industriepark Guldendelle Arthur Deconinckstraat 3 B-3070 Kortenberg

+32 2 233 79 89