Interview with Alois Kauer, new head of the ŠKODA Academy and patron of the apprentice car 2020

› Alois Kauer has been director of the ŠKODA Academy in Mladá Boleslav since February
› Training and further education have traditionally been a central part of ŠKODA’s HR strategy
› As part of an annual practical project, apprentices have been designing a concept vehicle
based on a series model since 2013
› The project prepares apprentices for the demands of everyday work at ŠKODA

Mladá Boleslav, 9 March 2020 – The ŠKODA Academy has a new director: since February 2020,
Alois Kauer has been leading ŠKODA’s vocational school and has also assumed the patronage
for the practical project ‘Apprentice Car’. “Every year the apprentice car proves the high
standard of our training and is an integral part of our programme,” emphasises Kauer.

Mr Kauer, what role does the ŠKODA apprentice car play for the company?
Kauer: The apprentice car is a unique project in automobile production in the Czech Republic. Every
year, it proves the high standard of our training and is an integral part of our programme. Since 2013,
our apprentices have been designing and building a concept vehicle based on a ŠKODA series model.
This year, we are looking forward to the seventh apprentice car. The unique model will be presented to
journalists from all over the world in June. The project is a unique opportunity for budding designers,
mechanics and technicians. They can design their own dream car and then build it themselves. This is
a lot of fun, and they can also look over the shoulders of the professionals in different areas of the
company and work alongside them. This is very exciting for the apprentices and the results are
spectacular every year.

What is the aim of the project?
Kauer: The apprentices work on the project for one academic year. Most of them are in their third year
of training. During the development of the apprentice car, they consolidate and hone the skills they
already have. At the same time, they have to work in a team with their classmates in order to achieve
the best possible result in the allotted time. The young people are highly motivated and very creative.
Their ideas and feedback are invaluable to ŠKODA. In addition, the project improves the apprentices’
practical skills and promotes teamwork. In this way, ŠKODA gains excellently trained specialists at the
end of the course.

You are a consultant and trainer for managers. How does this affect your new role as head of
the ŠKODA Academy?

Alois Kauer: The leadership competence at ŠKODA is outstanding. The academy supports and
accompanies our managers’ further development in all matters. They have a high level of responsibility
for the company and our employees. They have to reach the employees, take them along and at the
same time keep an eye on the goals. Due to the profound changes in the automotive industry, the
demands on our leadership have increased immensely and new ground has to be broken.

How have the first few days been in your new position?
Kauer: I was given the opportunity to quickly and intensively get to know the management of the
ŠKODA Academy and the crucial issues concerning the institution before I started. Things have got off
to a good start, and I am looking forward to having many more discussions and establishing contacts.

What tasks are you most looking forward to?
Kauer: I am a team player. That is why I am particularly looking forward to working well with
colleagues in the various areas. I am always fascinated by what can be achieved through open and
good cooperation in terms of innovation and enthusiasm. For me, education is a matter of the heart.
We can only master future challenges together, and a strong company needs strong employees. That
is why we have to prepare our workforce not only for the current requirements but also for the ones we
will face in the future.

What do you see as the most significant challenge in training?
Kauer: Through vocational training, ŠKODA accomplishes a central educational mission that also
forms the basis of our work in nurturing new talent. The particular challenge is to devise
apprenticeships that match the company’s needs and teach theory and practice at the highest level.
We want to make young people enthusiastic about vocational training, develop technical skills in new
technologies and strengthen our apprentices’ self-confidence and personal responsibility. The further
development of our training is based on the comprehensive and continuous feedback from
apprentices, parents and departments. It makes us proud when our apprentices prove their capabilities
in their work and go on to have a career at ŠKODA. This is the only way we will remain a pioneer in
vocational training.

ŠKODA operates its own academy for young professionals. Why?
Kauer: Excellently trained specialists are a valuable asset and today’s students are tomorrow’s
specialists. For this reason, ŠKODA is investing heavily in the quality of training at the ŠKODA
Academy, which was established in 2013. On the one hand, the educational institution offers further
training programs for employees, on the other hand, we train young people and consistently promote
young talent.

Is this a new approach for ŠKODA?
Kauer: ŠKODA has been running its own vocational school since 1927. Since then, around 23,000
young people have completed their training here. Good training and further education opportunities
have, therefore, long been an integral part of our personnel strategy. For this reason, ŠKODA invested
around 320 million Czech crowns between 2013 and 2019 to expand the existing training programmes
and modernise the educational institutions.

What skills does vocational training focus on?
Kauer: ŠKODA attaches great importance to excellent specialist knowledge in combination with high
social skills, for example, in the area of teamwork. In this way, we prepare the students optimally for
their future professional life and a successful career path.

How do you develop talented young people?
Kauer: Our educational institution has state-of-the-art equipment, and our lecturers teach according to
the latest standards and using the latest methods. We focus on trendsetting technologies in both
electronic and mechanical engineering. We also attach great importance to the practical side. That is
why the students spend part of their training directly at ŠKODA in their future workplaces. In this way,
they experience all facets of vehicle production and are well prepared for their professional life and
long-term employment. This is important for us because we offer a job to every graduate of the ŠKODA Academy. With our range of training courses, we are very successful and pioneers in
specialist training.

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About ŠKODA Belgium

Press room ŠKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site :

Profile :

D'Ieteren Group:

Our purpose is to build a family of businesses that reinvent industries in search of excellence and meaningful impact.

More information about the D'Ieteren Group:


Moving people forward

D'Ieteren is a key player in the societal changes impacting your mobility. In a changing world, we're preparing for the future. We're aiming to make the mobility of the future fluid and sustainable for all.

D’Ieteren is a socially responsible, family-owned company. For 215 years it has been tirelessly seeking out and deploying mobility solutions that transform everyday mobility for all. 

More information about D'Ieteren:


Information Regarding Personal Data and How it is Processed:


Industriepark Guldendelle Arthur Deconinckstraat 3 B-3070 Kortenberg

+32 2 233 79 89