Perfect start to year: ŠKODA with sales record in January

Perfect start to year: ŠKODA with sales record in January

ŠKODA deliveries increase by 2.4% to 93,800 vehicles

Strong growth in Eastern (+23.2%) and Central Europe (+17.6%)

ŠKODA KODIAQ heading to customers from end of February

Mladá Boleslav, 13 February 2017 – ŠKODA seamlessly continues last year’s record results: In January, the Czech car manufacturer delivered 93,800 vehicles to customers worldwide, 2.4% more than in the same period last year (January 2016: 91,600) and more than in any January before. ŠKODA models were particularly in demand in Eastern (+ 23.2%) and Central Europe (+17.6%).


“ŠKODA has made a good start to the year. Our deliveries remain at a high level around the world,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “We are optimally positioned with our current model range and the new products. The new ŠKODA KODIAQ in particular will provide further impetus for the brand. Our new SUV model will gradually be introduced on the international markets from end of February.”


With a total of 1,127,700 vehicles, ŠKODA delivered more than one million cars to customers worldwide for the third time in a row. January’s result continues this success.


In Western Europe, ŠKODA grew by 4.0% in January to 34,200 vehicles (January 2016: 32,900). In Germany – the brand’s strongest European single market – deliveries rose to 11,200 vehicles (January 2016: 10,500 vehicles, +5.9%). The brand grew in double-digit figures in France (1,700 vehicles; +17.2%), Italy (2,000 vehicles; +20.1%), Spain (1,600 vehicles; +11.2%) and Sweden (1,000 vehicles; +21.6 %).


In Central Europe, ŠKODA recorded sales growth of 17.6% with 16,700 vehicles (January 2016: 14,200 vehicles). On the Czech home market, deliveries increased 19.5% over last January’s results (6,400) with 7,700 vehicles. ŠKODA also recorded double-digit growth over January 2016 in Croatia (200 vehicles, +43.5%), Poland (5,800 vehicles, +20.4%) and Hungary (900 vehicles, +14.1%).


In Eastern Europe, the Czech carmaker grew by 23.2% to 2,400 vehicles (January 2016: 2,000 vehicles). Deliveries in the Ukraine rose by 118.5% to 300 vehicles (2016: 100 vehicles). In the Baltics, ŠKODA recorded growth of 22.3%; the brand delivered 500 vehicles here (January 2016: 400 vehicles).


In Russia, the number of deliveries increased slightly to 3,600 vehicles (January 2016: 3,600, +0.4%).


The Czech manufacturer’s models are in high demand in Turkey and Israel. In Turkey, the brand’s vehicle sales increased by 79.3% to 1,300 vehicles (January 2016: 700 vehicles). In Israel, deliveries increased by 9.6% to 3,500 vehicles (January 2016: 3,200 vehicles).


In China, the brand’s largest single market, ŠKODA delivered 30,000 vehicles (January 2016: 31,400; -4.3%).


ŠKODA will also be pushing ahead with its model campaign in 2017. With the new ŠKODA KODIAQ and the revised ŠKODA OCTAVIA, two new models will be launched in February. Additional product innovations, such as the product upgrade of the ŠKODA CITIGO, will follow in the course of the year.


ŠKODA deliveries to customers in January 2017 (in units, rounded off, by model; +/- in percent compared to January 2016):


ŠKODA OCTAVIA (37,400; -4.6%)
ŠKODA RAPID (17,700; +5.9%)
ŠKODA FABIA (15,700; +8.2%)
ŠKODA SUPERB (13,500; +37.2%)
ŠKODA YETI (6,400; -27.3 %)
ŠKODA CITIGO (only sold in Europe: 2,500; +5.2 %)



Contact us
About ŠKODA Import - s.a. D’Ieteren n.v.

Press room SKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content -no other use of texts and pictures is allowed.

Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The group has currently three activities articulated around strong brands:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road at the end of 2017. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 85.9 million in FY 2017.


  • Belron (54.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles and homes. Sales and adjusted operating result reached respectively EUR 3.5 billion and EUR 189.8 million in FY 2017.


  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 155 million and EUR 25 million in FY 2017.

ŠKODA Import - s.a. D’Ieteren n.v.
Industriepark Guldendelle
Arthur Deconinckstraat 3
B-3070 Kortenberg