Production milestone: 500,000th third-generation ŠKODA SUPERB

Production milestone: 500,000th third-generation ŠKODA SUPERB

› The milestone vehicle was manufactured in Kvasiny

› The flagship is one of Europe’s most successful mid-size cars

› The top model is made at five sites: Kvasiny (Czech Republic), Aurangabad (India), Nanjing

(China), Ust-Kamenogorsk (Kazakhstan) and Solomonovo (Ukraine)

› The SUPERB’s heritage dates back to the 1930s

Kvasiny, 22 March 2019 – Today, the 500,000th third-generation ŠKODA SUPERB rolled off the

production line in Kvasiny. The ŠKODA flagship ushered in a new era for the brand when its

production started in March 2015 – with this SUPERB, the Czech carmaker launched the largest

model campaign in its history. To date, the brand’s top model does not fail to impress

customers all over the world.

Michael Oeljeklaus, ŠKODA AUTO Board Member for Production and Logistics, said, “Today, we have

half a million reasons to be proud. The production milestone is great evidence of the ŠKODA

SUPERB’s continued popularity. With its design and technological qualities as well as unbeatable

amount of interior space, we have been substantiating the brand’s aspiration in the mid-size car

segment for four years. The SUPERB – which is now produced at five different factories – ranks

among the best and most successful mid-size cars, and the brand owes a large proportion of its

growth to it.”

The ŠKODA SUPERB’s production figures emphasise the success of the brand’s flagship: After the

launch of the first generation in 2001, 136,100 of which were produced, the successor saw a

significant rise in the numbers of cars made. Between 2008 and 2015, 618,500 ŠKODA SUPERBs of

the second generation were produced. In March 2015, the current, third generation was launched,

since then, 500,000 ŠKODA SUPERB have been produced. In total, 1.25 million units of ŠKODA’s top

model have left the assembly line since 2001. In 2019, the SUPERB will start the second half of its

model cycle with a comprehensive upgrade and a new plug-in-hybrid version.

The success story of the SUPERB model range dates back to 1934, when the ŠKODA 640 SUPERB

was launched. It was derived from the Latin word ‘superbus’, meaning ‘marvellous’, ‘outstanding’ or

‘magnificent’. The name has always been synonymous with the most supreme of ŠKODAs and – until

1949 – adorned the brand’s luxury limousines.

In 2001, ten years after becoming part of Volkswagen Group, the Czech brand took up the name rich

in heritage once again, and re-entered the mid-size car segment with the first generation of the

modern-era ŠKODA SUPERB. Back then, it was the brand’s third model range, alongside the

OCTAVIA and the FABIA, and impressed customers with its modern technology and generous amount

of space. Between 2001 and 2008, 136,100 vehicles rolled off the production line.

In 2008, the second-generation ŠKODA SUPERB made its worldwide debut at the Geneva Motor

Show. The new model was impressive, boasting even more space, an elegant appearance and

supreme workmanship. What’s more, the SUPERB was now available with all-wheel drive for the first

time. In 2009, the practical ŠKODA SUPERB COMBI followed.

And in 2015, the Czech carmaker set new benchmarks when launching the current SUPERB. In just

four years, half a million third-generation models have been created. 358,200 of these were made in

Kvasiny alone. Another four production sites have been added since the car was launched:

Aurangabad (India), Nanjing (China), Ust-Kamenogorsk (Kazakhstan) and Solomonovo (Ukraine).

Today, the SUPERB ranks among the best and most successful mid-size cars across Europe and has

contributed considerably to ŠKODA’s continued growth trajectory.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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