Production of new ŠKODA OCTAVIA begins at main plant in Mladá Boleslav

Production of new ŠKODA OCTAVIA begins at main plant in Mladá Boleslav

› New OCTAVIA features an even more emotive design and numerous innovative technologies

› Bestseller: 6.5 million units manufactured since 1959

› Compact model is one of the most popular vehicles in its segment in many markets,

including the Czech Republic, Austria, Finland and Switzerland

Mladá Boleslav, 28 November 2019 – The first fourth-generation OCTAVIA rolled off the

production line today at ŠKODA AUTO’s Mladá Boleslav plant. The latest edition of the brand’s

bestseller is more spacious, safer, better connected and more emotive than any before it. It is

thus setting new benchmarks in its segment yet again and is perfectly equipped to build on the

success of its predecessors: with around 400,000 units delivered per year, the OCTAVIA is a

favourite amongst European customers. To date, the carmaker has manufactured more than

6.5 million units of its bestseller, which is one of the most popular compact models in the

Czech Republic, Austria, Finland and Switzerland.

Michael Oeljeklaus, ŠKODA AUTO Board Member for Production and Logistics, stressed, “The start of

production of the new OCTAVIA at our main plant in Mladá Boleslav marks the beginning of a new

chapter in the impressive success story of our brand’s icon. We have invested into renovating our

production lines, enabling us to manufacture the best OCTAVIA ever in time for its 60th anniversary.”

The new OCTAVIA rolls off the assembly line in production hall M13 at ŠKODA’s headquarters in

Mladá Boleslav. ŠKODA built the first modern-day OCTAVIA there more than 20 years ago. For the

production of the new OCTAVIA, the company has prepared its facilities to incorporate innovative

processes and technologies; robots are also used for numerous complex and physically demanding

production steps. What’s more, innovative technologies meant that the ŠKODA employees’

workstations could be designed particularly ergonomically. Each day, 1,150 fourth-generation

OCTAVIAs leave the plant – which is one of the most state-of-the-art and eco-friendliest of its kind in

Europe – to be delivered to customers all around the world.

More spacious, better connected and more emotive: the new ŠKODA OCTAVIA

The new ŠKODA OCTAVIA celebrated its world premiere at the National Gallery in Prague’s Trade

Fair Palace on 11 November. Just like its predecessor, the model’s latest generation also boasts a

modern design and advanced technology, combined with exemplary efficiency, groundbreaking

practicality and superior quality. In addition to an even more generous amount of space, an array of

equipment usually reserved for higher-tier vehicles, innovative connectivity features and improved

assistance systems ensure even greater comfort and safety. The new OCTAVIA is, for example, the

first-ever ŠKODA to offer a head-up display that projects the most important information onto the

windscreen in clear view of the driver.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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