#Ride2Unite: ŠKODA hosts livestream with cycling pros, motivating fans to take part in sports

#Ride2Unite: ŠKODA hosts livestream with cycling pros, motivating fans to take part in sports

› #Ride2Unite: International cycling campaign on We Love Cycling and social media

› Professionals share their experiences, discussing various cycling related topics with amateur riders and fans via livestream

› Streams featuring cycling stars Wilco Kelderman, Michael Matthews, Andy Schleck, Philip Gilbert and Laurens ten Dam

Mladá Boleslav, 25 May 2020 – ŠKODA is encouraging amateur cyclists and fans to get back on their bikes after the coronavirus-related training break and is adding variety to everyday life with #Ride2Unite. On the company’s online platform We Love Cycling and its social media channels, cycling pros Wilco Kelderman, Michael Matthews, Andy Schleck, Philip Gilbert and Laurens ten Dam will be discussing various cycling topics with fans, offering tips as well as answering questions. In addition, ŠKODA is planning numerous other exciting activities related to cycling in the near future.

For many people, everyday life is still affected by the measures to contain the coronavirus, but in many countries, the restrictions are now being relaxed. In many places – bike fans are now taking longer cycling tours or getting back into training after stopping due to coronavirus.

As a long-time sponsor of cycling and the Tour de France, the largest and most famous cycle race in the world, ŠKODA is launching exciting campaigns and interactive events related to cycling across Europe in the coming weeks. They will be presented on the company’s social media channels such as Facebook and Instagram as well as on the company’s online platform We Love Cycling. On this site, cycling fans can also find many exciting stories, extensive reports and original videos from the world of cycling. ŠKODA is using its reach to further support the public’s growing interest in bikes and cycling sports as well as to promote enthusiasm for this sport and to attract new fans.

Using the hashtag #Ride2Unite, the international campaign appeals to active sportspeople as well as enthusiastic spectators who watch bike races at the track or on television. In the livestream videos, cycling stars Wilco Kelderman, Michael Matthews, Andy Schleck, Philip Gilbert and Laurens ten Dam will be taking questions from amateur cyclists. They will be providing insights into their everyday training, revealing how they have been keeping fit even under the current conditions and giving exclusive training tips. They will also be discussing what postponing the start of the Tour de France until the end of August means for them and how this decision has affected their preparation. Some of the pros will also be reporting directly from training and encouraging people to join in.

The next live stream session on We Love Cycling and the car manufacturer’s social media sites will take place on 27 May with former Dutch professional cyclist Laurens ten Dam. One week later, Luxembourg’s Andy Schleck, a former Tour de France winner, will be appearing as a guest and is looking forward to answering questions from fans. Further dates will be announced on the website and social media channels in due course.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 


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