ŠKODA AUTO celebrates its 125th anniversary in 2020

ŠKODA AUTO celebrates its 125th anniversary in 2020

› ŠKODA AUTO was founded in 1895, making it one of the world’s oldest automobile

manufacturers still active today

› ŠKODA AUTO is celebrating its 125th anniversary with numerous activities, promotions and

events around the world

› The company is also celebrating 115 years since the launch of car manufacturing

› Anniversaries of many of the brand’s historically significant models

› ŠKODA AUTO enters a new era of individual mobility from a position of strength

Mladá Boleslav, 14 January 2020 – Anniversary year for ŠKODA AUTO: The car manufacturer

celebrates 125 years since its founding and 115 years since the company launched automobile

production. Several of the brand’s historically important models are also celebrating jubilees this

year.

ŠKODA AUTO CEO Bernhard Maier emphasises: “ŠKODA AUTO is one of the world’s five oldest

automobile manufacturers still active today. The courage and ingenuity of the two founders, Václav

Laurin and Václav Klement, are the cornerstone of this unique success story and at the same time an

obligation and incentive to lead the company towards a prosperous future. This is precisely what we are

doing through our Strategy 2025, transforming ŠKODA AUTO from a car manufacturer into a ‘Simply

Clever Company for the best mobility solutions’.”

In pursuing this goal, ŠKODA AUTO is continuing along its path towards electromobility in 2020,

presenting the series-production version of the VISION iV in the first half of the year. The 125th

anniversary of the company’s founding thus also marks the beginning of a new era for the manufacturer:

the all-electric SUV is the brand’s first vehicle to be based on the Volkswagen Group’s Modular Electric

Platform (MEB). As part of its ongoing product campaign, ŠKODA will be launching 30 new models from

2019 to the end of 2022, more than ten of which will be partially or fully electric.

The company founders Václav Laurin and Václav Klement laid the foundations for ŠKODA’s rise to

become an internationally successful car manufacturer in December 1895: the repair and production of

bicycles began in the central Bohemian town of Mladá Boleslav. The company named after them,

Laurin & Klement (L&K), would soon offer numerous two and three-wheelers in several dozen versions,

and the production of motorcycles started in 1899. The technically innovative models soon gained in

popularity for example in England, one of the most demanding export markets.

The first Laurin & Klement automobile, the Voiturette A, made its debut as early as 1905. It quickly

proved to be a high-quality everyday vehicle with an excellent price-performance ratio. L&K

comprehensively expanded its model range and soon also offered high-performance sports and

commercial vehicles that would win over drivers around the world. One hundred fifteen years later, the

automobile manufacturer is active in more than 100 markets, delivering 1.24 million vehicles to

customers worldwide every year.

The basis for the further development of this success story was the 1925 merger of Laurin & Klement

and the mechanical engineering group Škoda, which secured the necessary capital for expansion. Since

then, the winged arrow has been featured in the brand logo of the vehicles from Mladá Boleslav.

ŠKODA AUTO is celebrating its 125th anniversary in 2020 with numerous activities, campaigns and

events for the company’s employees, fans of the brand and automotive enthusiasts. For example,

historically significant models will be taking part in driving events in China and India as well as other

international markets. A special concert by the world-renowned Czech Philharmonic will be a highlight in

the year of festivities. Also, for this anniversary year, ŠKODA is launching an extensive marketing and

communication campaign on all the brand's social networks and the company's website, ŠKODA

Storyboard, under the slogan 'Driving inventivenes since 1895'.

Throughout the company's history, the Czech and international production sites have built many

historically significant ŠKODA models, some of which will be celebrating the anniversary of their world

premieres or market launches in 2020: for example, 85 years ago, in 1935, ŠKODA showcased the

fascinating ŠKODA 935 Dynamic with its streamlined body.

Sixty years ago, in September 1960, ŠKODA presented the first ŠKODA OCTAVIA COMBI at the

International Engineering Fair in Brno, and the elegant 2+2 coupé ŠKODA 110 R made its debut in

1970. The 70th anniversary of factory crew´s 1950 participation in the 24-hour Le Mans in a ŠKODA

Sport commemorates ŠKODA AUTO’s long tradition in motorsport.

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Group profile


In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


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