ŠKODA AUTO CEO Bernhard Maier presents trophy to Most Valuable Player of 2018 IIHF Ice Hockey World Championship

ŠKODA AUTO CEO Bernhard Maier presents trophy to Most Valuable Player of 2018 IIHF Ice Hockey World Championship

› Sweden wins 82nd Ice Hockey World Championship of the International Ice Hockey

Federation (IIHF)

› Over 1 billion people watched World Championship on TV; more 525,000 fans turned out

at the arenas in Copenhagen and Herning

› ŠKODA holds world record for longest world championship sponsorship in sports history

Mladá Boleslav/Copenhagen, 21 May 2018 – Sweden has won the 82nd World Championship

held by the International Ice Hockey Federation (IIHF). After an outstanding performance,

Patrick Kane from the USA was voted the Most Valuable Player (MVP). ŠKODA AUTO CEO

Bernhard Maier presented him with a trophy after the final at the Royal Arena in

Copenhagen, which was created for the first time by ŠKODA Design. This year, the

traditional Czech brand was the main sponsor of the IIHF Ice Hockey World Championship

for the 26th time in succession, and set a new world record for the longest main sponsorship

of a world championship in sporting history.

The trophy presented by ŠKODA AUTO's CEO Bernhard Maier for the MVP of the Ice Hockey

World Championship was designed for the first time by ŠKODA Design. The sculpture measuring

33 centimetres tall and 21.5 centimetres wide was created in the Czech brand’s homeland and

pays homage to traditional Bohemian glass art. Its crystalline features are also reflected in

ŠKODA’s current models – for example in the headlights and taillights.

During the 82nd IIHF Ice Hockey World Championship, ŠKODA had an unmissable presence in and

around the venues as the main sponsor. The manufacturer's logo featured prominently around the

rink and in play-off areas. Three eye-catching model highlights – the OCTAVIA COMBI RS,

SUPERB and KAROQ – were positioned directly on the sidelines. In addition, ŠKODA was the

exclusive partner of the 'IIHF App', which provided fans of the fastest team sport in the world with

exciting background stories, as well as statistics and other information about the tournament.

ŠKODA AUTO and ice hockey enjoy a long-standing partnership: this is the 26th time in a row that

the traditional Czech brand has supported the IIHF Ice Hockey World Championship as the official

main sponsor. ŠKODA AUTO has received an entry in the Guinness Book of World Records for the

longest sponsorship of a world championship in sports history. The Czech automobile manufacturer

has been a vehicle partner to the major sporting event since 1992. In 2018, the fleet comprised a

total of 50 vehicles, including the bestselling OCTAVIA, the flagship SUPERB and the SUV models

KODIAQ and KAROQ.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The group has currently three activities articulated around strong brands:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road at the end of 2017. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 85.9 million in FY 2017.

 

  • Belron (54.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles and homes. Sales and adjusted operating result reached respectively EUR 3.5 billion and EUR 189.8 million in FY 2017.

     

  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 155 million and EUR 25 million in FY 2017.

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