ŠKODA AUTO is the official sponsor of the 2018 UCI Road World Championships

ŠKODA AUTO is the official sponsor of the 2018 UCI Road World Championships

› ŠKODA AUTO provides 122 support vehicles

› UCI Road World Championships in Tyrol from 22 to 30 September

› Around 500,000 fans expected along the route; more than 200 million people watch the

UCI Road World Championships on TV every year

Mladá Boleslav, 10 August 2018 – ŠKODA AUTO is expanding its comprehensive

engagement in cycling. The Czech company will be in the limelight as the official sponsor of

the 2018 UCI Road World Championships, which will take place in the Austrian province of

Tyrol from 22 to 30 September, 2018. ŠKODA AUTO will be providing the organizers with 122

support vehicles for the twelve races that finish in the provincial capital of Innsbruck. In

addition, the ŠKODA logo will appear prominently along the route.

Around the world more than 200 million people from 150 countries will excitedly be watching the

UCI Road World Championships on TV. These will be joined by around 500,000 fans who will be

cheering on the best road cyclists in the world at the edge of the course in the twelve races.

Approximately 1,000 athletes will be taking part in two different race formats:Time Trials and Road

Races. Unlike the Tour de France or the Giro d'Italia, however, the competitors will be competing in

the World Championships for their respective home country and national jersey. This year's motto

is ‘Riding the Heart of the Alps’. The routes lead through the picturesque landscapes of Tyrol and

over extremely challenging climbs with gradients of up to 28 percent.

Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing, says: “ŠKODA and cycling go

hand in hand. Our commitment to cycling reflects the ŠKODA brand's unique relationship with the

bicycle, which the company began producing in 1895. With the Tour de France and the Tour of

Spain “Vuelta”, we were already supporting two major events in international cycling as the official

sponsor. Now we are extending our engagement by adding another season highlight – the UCI

Road World Championships.”

Depending on the races, the competition starts in Ötztal, Hall-Wattens, Rattenberg or Kufstein. The

finishing line of all the races is Hofburg at the heart of the Tyrolean capital Innsbruck. The longest

competition – the Men's Elite Road Race with a kick-off in Kufstein – takes place on 30 September,

covering a distance of 254.2 kilometres. The riders will take on around 5,000 metres uphill. A day

earlier, the women's elite will be fighting for victory on the 156.2-kilometer circuit from Kufstein to

Innsbruck, during which they have to master 2,413 metres uphill.

Cycling commitment demonstrates ŠKODA's special relationship with the bicycle

The passion for cycling goes back to ŠKODA AUTO's pioneering years. In 1895, Václav Laurin and

Václav Klement founded a bicycle factory in the Bohemian town of Mladá Boleslav. Ten years later,

the first automobile of the young company rolled out of the factory halls with the ‘Voiturette A’.

Laurin & Klement merged with ŠKODA in 1925.

ŠKODA AUTO was the official partner and vehicle partner of the Tour de France for the 15th time

this year, sponsoring the Green Jersey for the best sprinter for the fourth time. In addition, the

automaker also supports the Tour of Spain “Vuelta” and other international cycling races. The brand

also sponsors numerous national and international popular sports events. In addition, cycling

accessories are an integral part of the brand's expanded product range.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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