Mladá Boleslav, 10 August 2018 – ŠKODA AUTO is expanding its comprehensive
engagement in cycling. The Czech company will be in the limelight as the official sponsor of
the 2018 UCI Road World Championships, which will take place in the Austrian province of
Tyrol from 22 to 30 September, 2018. ŠKODA AUTO will be providing the organizers with 122
support vehicles for the twelve races that finish in the provincial capital of Innsbruck. In
addition, the ŠKODA logo will appear prominently along the route.
Around the world more than 200 million people from 150 countries will excitedly be watching the
UCI Road World Championships on TV. These will be joined by around 500,000 fans who will be
cheering on the best road cyclists in the world at the edge of the course in the twelve races.
Approximately 1,000 athletes will be taking part in two different race formats:Time Trials and Road
Races. Unlike the Tour de France or the Giro d'Italia, however, the competitors will be competing in
the World Championships for their respective home country and national jersey. This year's motto
is ‘Riding the Heart of the Alps’. The routes lead through the picturesque landscapes of Tyrol and
over extremely challenging climbs with gradients of up to 28 percent.
Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing, says: “ŠKODA and cycling go
hand in hand. Our commitment to cycling reflects the ŠKODA brand's unique relationship with the
bicycle, which the company began producing in 1895. With the Tour de France and the Tour of
Spain “Vuelta”, we were already supporting two major events in international cycling as the official
sponsor. Now we are extending our engagement by adding another season highlight – the UCI
Road World Championships.”
Depending on the races, the competition starts in Ötztal, Hall-Wattens, Rattenberg or Kufstein. The
finishing line of all the races is Hofburg at the heart of the Tyrolean capital Innsbruck. The longest
competition – the Men's Elite Road Race with a kick-off in Kufstein – takes place on 30 September,
covering a distance of 254.2 kilometres. The riders will take on around 5,000 metres uphill. A day
earlier, the women's elite will be fighting for victory on the 156.2-kilometer circuit from Kufstein to
Innsbruck, during which they have to master 2,413 metres uphill.
Cycling commitment demonstrates ŠKODA's special relationship with the bicycle
The passion for cycling goes back to ŠKODA AUTO's pioneering years. In 1895, Václav Laurin and
Václav Klement founded a bicycle factory in the Bohemian town of Mladá Boleslav. Ten years later,
the first automobile of the young company rolled out of the factory halls with the ‘Voiturette A’.
Laurin & Klement merged with ŠKODA in 1925.
ŠKODA AUTO was the official partner and vehicle partner of the Tour de France for the 15th time
this year, sponsoring the Green Jersey for the best sprinter for the fourth time. In addition, the
automaker also supports the Tour of Spain “Vuelta” and other international cycling races. The brand
also sponsors numerous national and international popular sports events. In addition, cycling
accessories are an integral part of the brand's expanded product range.