ŠKODA AUTO launches car-sharing platform ‘Uniqway’

› Students from three universities in Prague are developing a car-sharing concept for their

fellow students – the only one of its kind in Europe

› ŠKODA AUTO and the ŠKODA AUTO DigiLab are facilitating the implementation of the

project

Mladá Boleslav, 28 June 2018 – ŠKODA AUTO and the ŠKODA AUTO DigiLab are facilitating

the new car-sharing platform, Uniqway, which is the only one of its kind in Europe. The

special thing about the service is that students from three universities in Prague have

helped to shape it. The Czech car manufacturer has made 15 ŠKODA FABIA STYLEs

available and is thereby contributing to the project’s implementation. The test phase will

begin in Prague at the start of July.

ŠKODA AUTO is consistently nurturing young talent and is offering them career opportunities in a

wide range of areas. For this reason, the company works closely with numerous universities in the

Czech Republic. With Uniqway, collaboration between the long-established brand from Mladá

Boleslav and three universities in Prague has reached a new level: for the first time, a car

manufacturer is facilitating the implementation of a mobility service developed by students. The

idea is to provide mobility despite a low budget and no car.

ŠKODA AUTO and the ŠKODA AUTO DigiLab are financing the project as well as providing the

students with mentors. The students took care of the app development, graphic design, organised

marketing activities and chose the vehicles.

If the trial is successful and the 300 students give positive feedback, the service is to be offered to

all the students from the three Prague universities. Later on more universities can become involved.

Luboš Vlček, Head of ŠKODA AUTO Czech Republic, pointed out, “The idea originated from

discussions between ŠKODA AUTO and the rectors of the three universities in Prague. We

understand future mobility as a targeted service and with this car-sharing platform, we would like to

support the academic community. We allow them to always have the opportunity to use a suitable

mobility solution. Shared economy is not just a trend not only for the young generation.”

Jarmila Plachá, Head of the ŠKODA AUTO DigiLab, added, “The ŠKODA AUTO DigiLab and a

team of students have gradually taken over responsibility for the operational management. We are

providing the students with the skills they need to successfully implement mobility projects. With our

digital think tank’s expertise, we will establish the product in the market for the long term.”

Together with ŠKODA AUTO Czech Republic and the ŠKODA AUTO DigiLab, the students have

developed a website and an app for the Uniqway service. After signing up for free using their ISIC

student ID, students can search for and rent cars via the app. A special Uniqway button in each of

the 15 brand-new ŠKODA FABIA STYLE cars uses a colour code to provide information about

whether the vehicle is in a potential parking zone or the correct location to return the vehicle.

ŠKODA AUTO DigiLab develops solutions and technologies for the mobility of the future

As part of its 2025 Strategy, ŠKODA has defined the development of digital mobility services as

one of the pillars for the company’s future development.

Amongst other things, the ŠKODA AUTO DigiLab in Prague is to strengthen the Czech

manufacturer’s innovative capability and digital development expertise. To this end, the

development and implementation of digital mobility services is one of the think tank’s priorities.

Structured like an agile IT start-up, it researches and develops new business models, solutions and

products. The ŠKODA AUTO DigiLab is currently working on more than 40 specific projects.

Catherine Van Geel

PR Manager, D'Ieteren NV

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