ŠKODA AUTO produces its one millionth sports utility vehicle

ŠKODA AUTO produces its one millionth sports utility vehicle

› ŠKODA’s one millionth SUV rolled off the production line at ŠKODA’s Kvasiny plant at the

beginning of August

› The milestone vehicle, a ŠKODA KAROQ, is heading to a customer in Spain

Mladá Boleslav, 21 August 2018 – ŠKODA AUTO’s one millionth sports utility vehicle has rolled

off the production line. The milestone vehicle is a ŠKODA KAROQ with a metallic Emerald

Green finish. The Czech manufacturer’s success story in the SUV segment began in 2009 with

the market launch of the ŠKODA YETI. The KODIAQ and KAROQ SUV model lines are now two

of the most important drivers of growth for the company, and the SUV campaign is an integral

part of the 2025 Strategy.

Michael Oeljeklaus, ŠKODA AUTO Board Member for Production and Logistics, commented, “It is a

great achievement to have produced 1,000,000 SUVs. We are currently taking the necessary

measures to continue meeting the growing demand for vehicles in this segment in the future. For

example, we are expanding our Kvasiny plant into a centre of excellence for SUV production. In

addition, since the beginning of the year the ŠKODA KAROQ has been the brand’s only vehicle to be

produced at two of our Czech sites”.

The foundation for the success of ŠKODA’s SUV portfolio was laid with the launch of the ŠKODA YETI

in 2009. By its end of production in 2017, more than 680,000 units of this model had been delivered to

customers. At the start of the current SUV campaign, ŠKODA presented the ŠKODA KODIAQ in

spring 2017, followed by the ŠKODA KAROQ in October of the same year. Since this spring, the SUV

portfolio also includes the ŠKODA KAMIQ, which the Czech manufacturer offers exclusively for the

Chinese market.

The attractive all-rounders have become some of the most significant drivers of ŠKODA AUTO’s

continuous growth. By the middle of July, 215,700 ŠKODA KODIAQs and 87,800 units of the ŠKODA

KAROQ compact SUV had rolled off the production line. In addition to the Czech Republic, ŠKODA

also produces its SUV models in India, Russia, China and Germany.

The one millionth ŠKODA SUV – an Emerald Green, 1.5-litre, 110-kW (150-PS) KAROQ TSI ACT

DSG in the Ambition trim level – rolled off the production line at the Czech Kvasiny plant. It was

delivered to married couple Eike Schröder and Carmela Garbajosa in Spain. Schröder decided to buy

the KAROQ due to its excellent workmanship, impressive price-performance ratio and comprehensive

range of modern technology. The new KAROQ is his first ŠKODA. The popular compact SUV offers

the brand’s characteristically expressive design language, a generous amount of space, state-of-theart

assistance systems for safety and convenience as well as a powerful, yet efficient drive.

The campaign in the sports utility vehicle segment is one of the cornerstones of ŠKODA

AUTO’s Strategy 2025. With this plan, the Czech car manufacturer has defined the guidelines for

converting the profound change in the automotive industry – particularly electromobility, autonomous

driving and connectivity – into continued growth. Other central areas of activity include the

digitalisation of products and processes, the conquering of new markets as well as the addition of a

variety of mobile services to the traditional car production business.

One million ŠKODA SUVs in figures

(Deliveries to customers from 2009 to the middle of July 2018):

ŠKODA YETI 684,500




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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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