ŠKODA CEO Bernhard Maier honours Most Valuable Player of 2017 IIHF Ice Hockey World Championship


› Sweden wins 81st IIHF Ice Hockey World Championship

› More than one billion people watch IIHF WC on TV; More than 686,000 ice hockey fans attended live at the arenas in Cologne and Paris

› ŠKODA CEO, Bernhard Maier, presents trophy for 'Most Valuable Player' in tournament to William Nylander

› World record: ŠKODA – main sponsor of IIHF Ice Hockey WC for 25 years

› ŠKODA vehicle fleet covers more than six million kilometres since 1992


Mladá Boleslav, 22 May 2017 - From 5 to 21 May, ice hockey fans around the world celebrated the IIHF Ice Hockey World Championships in Cologne and Paris. 16 teams went head to head for the title at the 81st World Championship of the World Federation IIHF (International Ice Hockey Federation). The Swedish team won the final match on 21 May at the LANXESS Arena in Cologne. After the match, ŠKODA CEO Bernhard Maier presented the trophy for the 'Most Valuable Player' (MVP) to Sweden's William Nylander. The award honours the best and most important player in the tournament. During this World Championship, ŠKODA extended its partnership with the IIHF for another four years to 2021.

ŠKODA and the World Federation IIHF wrote another chapter in their joint success story at the 81st IIHF Ice Hockey World Championship. Since 1993 - for the 25th time in a row - ŠKODA has supported the IIHF Ice Hockey World Championship as the official main sponsor. The traditional Czech brand has secured a new entry in the Guinness Book of Records: for its 25-year sponsorship – the longest main sponsorship of a world championship in sports history. The Czech car manufacturer has even been a vehicle partner to the major sporting event for one year longer. ŠKODA provided a total of 55 vehicles for the IIHF WC 2017. In the past 25 years, the WC fleet has covered more than six million kilometres. This is the equivalent of the ŠKODA vehicles driving around the globe 140 times – all without a single breakdown.

As the main sponsor, ŠKODA had a prominent appearance at the IIHF WC: The traditional Czech brand’s logo appeared in the centre circle and the bands of the ice surfaces. The latest ŠKODA models were presented next to the playing area, while others were on display to the visitors in and around the arenas. In the ‘Fan Zones’, ŠKODA offered a varied programme supporting the ‘cool’ sport. ŠKODA was also an exclusive partner of the 'IIHF App' that provided users with up-to-date information, live results and statistics on the World Championship, including gate alarm. In addition, fans could take selfies and create playing cards with their favourite teams and players and share them with friends.

During the IIHF World Championship in Cologne and Paris, ŠKODA extended its official main sponsorship of the IIHF Ice Hockey World Championship by another four years to 2021. The contract to extend the partnership was signed by ŠKODA CEO Bernhard Maier, IIHF President Dr. René Fasel and President and CEO of Infront Sports & Media Philippe Blatter last Friday at the Lanxess Arena in Cologne.


Catherine Van Geel

PR Manager, D'Ieteren NV

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About ŠKODA Belgium

Press room ŠKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : www.skoda.be.

Profile :

D'Ieteren Group:

Our purpose is to build a family of businesses that reinvent industries in search of excellence and meaningful impact.

More information about the D'Ieteren Group: https://www.dieterengroup.com/


Moving people forward

D'Ieteren is a key player in the societal changes impacting your mobility. In a changing world, we're preparing for the future. We're aiming to make the mobility of the future fluid and sustainable for all.

D’Ieteren is a socially responsible, family-owned company. For 215 years it has been tirelessly seeking out and deploying mobility solutions that transform everyday mobility for all. 

More information about D'Ieteren: https://www.dieteren.be/en/


Information Regarding Personal Data and How it is Processed: https://www.dieteren.be/media/...


Industriepark Guldendelle Arthur Deconinckstraat 3 B-3070 Kortenberg

+32 2 233 79 89