ŠKODA CEO Bernhard Maier honours Most Valuable Player of 2017 IIHF Ice Hockey World Championship

 

› Sweden wins 81st IIHF Ice Hockey World Championship

› More than one billion people watch IIHF WC on TV; More than 686,000 ice hockey fans attended live at the arenas in Cologne and Paris

› ŠKODA CEO, Bernhard Maier, presents trophy for 'Most Valuable Player' in tournament to William Nylander

› World record: ŠKODA – main sponsor of IIHF Ice Hockey WC for 25 years

› ŠKODA vehicle fleet covers more than six million kilometres since 1992

 

Mladá Boleslav, 22 May 2017 - From 5 to 21 May, ice hockey fans around the world celebrated the IIHF Ice Hockey World Championships in Cologne and Paris. 16 teams went head to head for the title at the 81st World Championship of the World Federation IIHF (International Ice Hockey Federation). The Swedish team won the final match on 21 May at the LANXESS Arena in Cologne. After the match, ŠKODA CEO Bernhard Maier presented the trophy for the 'Most Valuable Player' (MVP) to Sweden's William Nylander. The award honours the best and most important player in the tournament. During this World Championship, ŠKODA extended its partnership with the IIHF for another four years to 2021.

ŠKODA and the World Federation IIHF wrote another chapter in their joint success story at the 81st IIHF Ice Hockey World Championship. Since 1993 - for the 25th time in a row - ŠKODA has supported the IIHF Ice Hockey World Championship as the official main sponsor. The traditional Czech brand has secured a new entry in the Guinness Book of Records: for its 25-year sponsorship – the longest main sponsorship of a world championship in sports history. The Czech car manufacturer has even been a vehicle partner to the major sporting event for one year longer. ŠKODA provided a total of 55 vehicles for the IIHF WC 2017. In the past 25 years, the WC fleet has covered more than six million kilometres. This is the equivalent of the ŠKODA vehicles driving around the globe 140 times – all without a single breakdown.

As the main sponsor, ŠKODA had a prominent appearance at the IIHF WC: The traditional Czech brand’s logo appeared in the centre circle and the bands of the ice surfaces. The latest ŠKODA models were presented next to the playing area, while others were on display to the visitors in and around the arenas. In the ‘Fan Zones’, ŠKODA offered a varied programme supporting the ‘cool’ sport. ŠKODA was also an exclusive partner of the 'IIHF App' that provided users with up-to-date information, live results and statistics on the World Championship, including gate alarm. In addition, fans could take selfies and create playing cards with their favourite teams and players and share them with friends.

During the IIHF World Championship in Cologne and Paris, ŠKODA extended its official main sponsorship of the IIHF Ice Hockey World Championship by another four years to 2021. The contract to extend the partnership was signed by ŠKODA CEO Bernhard Maier, IIHF President Dr. René Fasel and President and CEO of Infront Sports & Media Philippe Blatter last Friday at the Lanxess Arena in Cologne.

 

Contact us
About ŠKODA Import - s.a. D’Ieteren n.v.

Press room SKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content -no other use of texts and pictures is allowed.

Group profile


In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


ŠKODA Import - s.a. D’Ieteren n.v.
Industriepark Guldendelle
Arthur Deconinckstraat 3
B-3070 Kortenberg