ŠKODA Design creates trophies for the winners of the 2018 Tour de France

ŠKODA Design creates trophies for the winners of the 2018 Tour de France

› This year the trophy pays homage to the geometric designs and angular shapes of Czech cubism

› ŠKODA AUTO CEO Bernhard Maier is to present the winner of the points classification

with the trophy in Paris

› 2018 is ŠKODA AUTO’s 15th year of acting as an official sponsor and vehicle partner for

the Tour de France

Mladá Boleslav, 20 July 2018 – ŠKODA Design has once again been tasked with designing

the winners’ trophies for this year’s Tour de France. After the peloton crosses the finish line

on the Champs-Elysées on 29 July, the winners of each classification will receive their

trophies. ŠKODA AUTO CEO Bernhard Maier will personally award the wearer of the green

jersey with the green crystal-glass trophy which is reserved for the leader of the points

classification.

“The trophies for the winners of the Tour de France provide a fascinating interplay between soft

curves and precise lines, which widen towards the top. They are thereby reminiscent of a bird’s

wings mid-flight,” explained ŠKODA AUTO designer Peter Olah.

The 60-centimetre-tall and four-kilogramme masterpieces of Czech glass art are manufactured by

the Czech company Lasvit and the trophies’ elegant silhouettes are now considered to be a

trademark of the Tour de France. Each year the ŠKODA AUTO designers draw on inspiration from

new influences when creating the surface of the awards. This year the trophy pays homage to the

geometric designs and angular shapes of Czech cubism.

This year, ŠKODA AUTO is acting as an official sponsor and vehicle partner for the Tour de France

for an amazing 15th time; since 2011, the long-established Czech brand from Mladá Boleslav has

also been designing the trophies awarded to the winners of the cycling race through France.

On 7 July, the 105th edition of the classic cycling tour began on the Atlantic island of Noirmoutieren-

Ile. By the time the peloton crosses the finish line on the Champs-Elysées next Sunday 29 July,

the riders will have covered a total of 3,351 km across 21 stages.

ŠKODA AUTO is accompanying this year’s Tour de France with exiting contributions and

interesting background stories which can be found on ŠKODA Storyboard. One of the articles

cover the convoy of vehicles that drive in front of the peloton and distribute gifts to spectators. Fans

wishing to experience the race in person can also find useful tips for their visit to the sports event

on ŠKODA Storyboard.

Contact us
About ŠKODA Import - s.a. D’Ieteren n.v.

Press room SKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content -no other use of texts and pictures is allowed.

Group profile


In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


ŠKODA Import - s.a. D’Ieteren n.v.
Industriepark Guldendelle
Arthur Deconinckstraat 3
B-3070 Kortenberg