ŠKODA Design creates trophies for Tour de France winners for 10th time

ŠKODA Design creates trophies for Tour de France winners for 10th time

  • This year’s Tour de France cups feature a striking pattern inspired by Bohemian crystal art
  • Trophy cites Czech Cubism and is influenced by digital design
  • ŠKODA Design responsible for creating the Tour de France winners’ trophies since 2011

Mladá Boleslav, 7 September 2020 – When the participants of the 107th Tour de France reach the famous Avenue des Champs-Elysées in Paris on 20 September, the winners of the individual classifications will also be announced. This year, for the tenth consecutive year, the ŠKODA design department was responsible for creating the winners’ trophies. ŠKODA AUTO Board Member for Sales and Marketing Alain Favey will present the cup to the winner of the points classification.

 

ŠKODA AUTO designer Peter Olah emphasises: “Traditional Bohemian crystal art once again inspired us this year in designing the trophies for the winners of the Tour de France. The minimalist geometric pattern gives the impression that the trophy is growing out of itself. We have been designing the cups since 2011, and they have become a true hallmark of the Tour de France.”

 

This year, the 60-centimetre-tall, four-kilogram trophies made of green and clear glass are characterised by rectangular patterns that grow larger from bottom to top. Both Czech Cubism and the artists’ personal interpretation of digital design provided the inspiration for this unique design.
A network of many different points depicts the shape of the respective object.

 

The precise finishing of the detailed geometric pattern requires the steady hand of experienced glass cutters. The results are true works of art, which are crafted by the Czech company Lasvit in collaboration with ŠKODA AUTO designer Peter Olah. When looking through the glass, the refraction of light creates a fascinating spectacle of intersecting lines, which is enhanced by the interaction of light and shadow.

 

The 107th Tour de France began with the Grand Départ in the southern French coastal city of Nice on 29 August. When the approximately 180 riders cross the finish line on 20 September, they will have completed 21 stages, covering a total of 3,470 kilometres, which includes flat and hilly as well as mountain stages and an individual time trial.

 

This year ŠKODA AUTO is the official main partner of the Tour de France for the 17th time. As part of its commitment, the Czech car manufacturer is providing up to 250 vehicles for the organisation and race management and is sponsoring the green jersey for the leader in the points classification.

 

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


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