ŠKODA Design creates trophies for Tour de France winners for 10th time

  • This year’s Tour de France cups feature a striking pattern inspired by Bohemian crystal art
  • Trophy cites Czech Cubism and is influenced by digital design
  • ŠKODA Design responsible for creating the Tour de France winners’ trophies since 2011

Mladá Boleslav, 7 September 2020 – When the participants of the 107th Tour de France reach the famous Avenue des Champs-Elysées in Paris on 20 September, the winners of the individual classifications will also be announced. This year, for the tenth consecutive year, the ŠKODA design department was responsible for creating the winners’ trophies. ŠKODA AUTO Board Member for Sales and Marketing Alain Favey will present the cup to the winner of the points classification.

 

ŠKODA AUTO designer Peter Olah emphasises: “Traditional Bohemian crystal art once again inspired us this year in designing the trophies for the winners of the Tour de France. The minimalist geometric pattern gives the impression that the trophy is growing out of itself. We have been designing the cups since 2011, and they have become a true hallmark of the Tour de France.”

 

This year, the 60-centimetre-tall, four-kilogram trophies made of green and clear glass are characterised by rectangular patterns that grow larger from bottom to top. Both Czech Cubism and the artists’ personal interpretation of digital design provided the inspiration for this unique design.
A network of many different points depicts the shape of the respective object.

 

The precise finishing of the detailed geometric pattern requires the steady hand of experienced glass cutters. The results are true works of art, which are crafted by the Czech company Lasvit in collaboration with ŠKODA AUTO designer Peter Olah. When looking through the glass, the refraction of light creates a fascinating spectacle of intersecting lines, which is enhanced by the interaction of light and shadow.

 

The 107th Tour de France began with the Grand Départ in the southern French coastal city of Nice on 29 August. When the approximately 180 riders cross the finish line on 20 September, they will have completed 21 stages, covering a total of 3,470 kilometres, which includes flat and hilly as well as mountain stages and an individual time trial.

 

This year ŠKODA AUTO is the official main partner of the Tour de France for the 17th time. As part of its commitment, the Czech car manufacturer is providing up to 250 vehicles for the organisation and race management and is sponsoring the green jersey for the leader in the points classification.

 

Catherine Van Geel

PR Manager, D'Ieteren NV

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About ŠKODA Belgium

Press room ŠKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : www.skoda.be.

Profile :

D'Ieteren Group:

Our purpose is to build a family of businesses that reinvent industries in search of excellence and meaningful impact.

More information about the D'Ieteren Group: https://www.dieterengroup.com/

 D'Ieteren:

Moving people forward

D'Ieteren is a key player in the societal changes impacting your mobility. In a changing world, we're preparing for the future. We're aiming to make the mobility of the future fluid and sustainable for all.

D’Ieteren is a socially responsible, family-owned company. For 215 years it has been tirelessly seeking out and deploying mobility solutions that transform everyday mobility for all. 

More information about D'Ieteren: https://www.dieteren.be/en/

 

Information Regarding Personal Data and How it is Processed: https://www.dieteren.be/media/...


Contact

Industriepark Guldendelle Arthur Deconinckstraat 3 B-3070 Kortenberg

+32 2 233 79 89

www.skoda.be