ŠKODA Design creates trophy for most valuable player of 2018 IIHF Ice Hockey World Championship

› Exclusive crystal glass sculpture ‘created by ŠKODA Design’

› After the final, ŠKODA CEO Bernhard Maier will present the trophy to the most valuable

player of the 2018 IIHF Ice Hockey World Championship in Denmark

› ŠKODA has been official main sponsor and vehicle partner of the tournament for 26 years

› Traditional Czech brand holds record for longest main sponsorship of a world

championship in sports history

Mladá Boleslav, 16 May 2018 – Immediately after the final of the 2018 IIHF Ice Hockey World

Championship, ŠKODA AUTO CEO Bernhard Maier will present a glass sculpture created by

ŠKODA Design to the most valuable player of the tournament. Inspired by Czech crystal art,

the coveted glass sculpture reflects the crystalline elements that characterise the design of

ŠKODA vehicles.

Ice hockey fans from all over the world will be visiting Denmark from 4 to 20 May 2018:

In Copenhagen and Herning, a total of 16 national teams will compete for the title at the 82nd Ice

Hockey Federation (IIHF) Ice Hockey World Championship. The final takes place in the Danish

capital on 20 May. After the game, ŠKODA AUTO CEO Bernhard Maier will present the coveted

trophy to the most valuable player of the world championship.

This is the first time that ŠKODA Design has been responsible for creating the trophy. The

artistically designed sculpture was designed in the Czech Republic. It meets the highest quality

standards and pays homage to the rich history of Bohemian crystal art. The glass is first blown into

a mold and then ground. The trophy is 33 centimeters tall, 21.5 centimeters wide and weighs 7

kilograms. The unusual, crystal-like structure can also be seen in the ŠKODA brand’s vehicles – for

example in the headlights and rear lights.

ŠKODA has been involved as the official main sponsor of the IIHF Ice Hockey World

Championships since 1993. The Czech automobile manufacturer became the vehicle partner of the

event for the first time just one year ago. ŠKODA will be at the IIHF Ice Hockey World

Championship in Denmark for the 26th time this year. Last year ŠKODA made history: in 2017, the

Guinness Book of Records renewed the company’s entry for the longest main sponsorship of a

world championship in sporting history. Last year, ŠKODA extended their partnership with the event

until 2021.

Catherine Van Geel

PR Manager, D'Ieteren NV

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About ŠKODA Belgium

Press room ŠKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : www.skoda.be.

Profile :

D'Ieteren Group:

Our purpose is to build a family of businesses that reinvent industries in search of excellence and meaningful impact.

More information about the D'Ieteren Group: https://www.dieterengroup.com/


Moving people forward

D'Ieteren is a key player in the societal changes impacting your mobility. In a changing world, we're preparing for the future. We're aiming to make the mobility of the future fluid and sustainable for all.

D’Ieteren is a socially responsible, family-owned company. For 215 years it has been tirelessly seeking out and deploying mobility solutions that transform everyday mobility for all. 

More information about D'Ieteren: https://www.dieteren.be/en/


Information Regarding Personal Data and How it is Processed: https://www.dieteren.be/media/...


Industriepark Guldendelle Arthur Deconinckstraat 3 B-3070 Kortenberg

+32 2 233 79 89