ŠKODA Design creates trophy for most valuable player of 2018 IIHF Ice Hockey World Championship

ŠKODA Design creates trophy for most valuable player of 2018 IIHF Ice Hockey World Championship

› Exclusive crystal glass sculpture ‘created by ŠKODA Design’

› After the final, ŠKODA CEO Bernhard Maier will present the trophy to the most valuable

player of the 2018 IIHF Ice Hockey World Championship in Denmark

› ŠKODA has been official main sponsor and vehicle partner of the tournament for 26 years

› Traditional Czech brand holds record for longest main sponsorship of a world

championship in sports history

Mladá Boleslav, 16 May 2018 – Immediately after the final of the 2018 IIHF Ice Hockey World

Championship, ŠKODA AUTO CEO Bernhard Maier will present a glass sculpture created by

ŠKODA Design to the most valuable player of the tournament. Inspired by Czech crystal art,

the coveted glass sculpture reflects the crystalline elements that characterise the design of

ŠKODA vehicles.

Ice hockey fans from all over the world will be visiting Denmark from 4 to 20 May 2018:

In Copenhagen and Herning, a total of 16 national teams will compete for the title at the 82nd Ice

Hockey Federation (IIHF) Ice Hockey World Championship. The final takes place in the Danish

capital on 20 May. After the game, ŠKODA AUTO CEO Bernhard Maier will present the coveted

trophy to the most valuable player of the world championship.

This is the first time that ŠKODA Design has been responsible for creating the trophy. The

artistically designed sculpture was designed in the Czech Republic. It meets the highest quality

standards and pays homage to the rich history of Bohemian crystal art. The glass is first blown into

a mold and then ground. The trophy is 33 centimeters tall, 21.5 centimeters wide and weighs 7

kilograms. The unusual, crystal-like structure can also be seen in the ŠKODA brand’s vehicles – for

example in the headlights and rear lights.

ŠKODA has been involved as the official main sponsor of the IIHF Ice Hockey World

Championships since 1993. The Czech automobile manufacturer became the vehicle partner of the

event for the first time just one year ago. ŠKODA will be at the IIHF Ice Hockey World

Championship in Denmark for the 26th time this year. Last year ŠKODA made history: in 2017, the

Guinness Book of Records renewed the company’s entry for the longest main sponsorship of a

world championship in sporting history. Last year, ŠKODA extended their partnership with the event

until 2021.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 


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