ŠKODA in 280 characters: Communication now via Twitter

ŠKODA in 280 characters: Communication now via Twitter

› The latest news about models, background information and interesting insights into the

world of ŠKODA can be found at @skodaautonews

Mladá Boleslav, 8 August 2018 – The Czech car manufacturer’s Communication department

launches their Twitter account with the dynamic presentation of the upgraded ŠKODA

FABIA. ŠKODA will be tweeting a wide variety of content, including corporate and model

information and background stories about the brand on the @skodaautonews channel.

Jens Katemann, Head of Communications at ŠKODA AUTO says: “We want to address many

target groups, including journalists, bloggers and fans, through our Twitter account

@skodaautonews. Everyone can now find out about our company and get in touch with ŠKODA

quickly and directly via Twitter. The ŠKODA Storyboard has already given the brand a strong boost

in terms of branding and reputation. Now we are taking the next step and sharing the fascination of

ŠKODA on Twitter.”

From today, ŠKODA will be tweeting news for the press launch of the revised ŠKODA FABIA

#FABIA2018 from the Twitter account @skodaautonews. As part of the event, around 600

international media representatives covering automotive, general interest and lifestyle topics will be

taking their first test drives in the ŠKODA FABIA. In addition, followers of @skodaautonews will be

kept informed about the latest press releases and upcoming product highlights as well as news on

important topics such as digitization and electromobility. The channel also posts infographics,

exclusive quotes from ŠKODA managers and provides behind-the-scenes coverage of the brand.

The Twitter account of the ŠKODA Communication department at the Mladá Boleslav

headquarters @skodaautonews can be found at https://twitter.com/skodaautonews

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Group profile


In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


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