ŠKODA in 280 characters: Communication now via Twitter

› The latest news about models, background information and interesting insights into the

world of ŠKODA can be found at @skodaautonews

Mladá Boleslav, 8 August 2018 – The Czech car manufacturer’s Communication department

launches their Twitter account with the dynamic presentation of the upgraded ŠKODA

FABIA. ŠKODA will be tweeting a wide variety of content, including corporate and model

information and background stories about the brand on the @skodaautonews channel.

Jens Katemann, Head of Communications at ŠKODA AUTO says: “We want to address many

target groups, including journalists, bloggers and fans, through our Twitter account

@skodaautonews. Everyone can now find out about our company and get in touch with ŠKODA

quickly and directly via Twitter. The ŠKODA Storyboard has already given the brand a strong boost

in terms of branding and reputation. Now we are taking the next step and sharing the fascination of

ŠKODA on Twitter.”

From today, ŠKODA will be tweeting news for the press launch of the revised ŠKODA FABIA

#FABIA2018 from the Twitter account @skodaautonews. As part of the event, around 600

international media representatives covering automotive, general interest and lifestyle topics will be

taking their first test drives in the ŠKODA FABIA. In addition, followers of @skodaautonews will be

kept informed about the latest press releases and upcoming product highlights as well as news on

important topics such as digitization and electromobility. The channel also posts infographics,

exclusive quotes from ŠKODA managers and provides behind-the-scenes coverage of the brand.

The Twitter account of the ŠKODA Communication department at the Mladá Boleslav

headquarters @skodaautonews can be found at https://twitter.com/skodaautonews

Catherine Van Geel

PR Manager, D'Ieteren NV

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