ŠKODA is the official main sponsor and vehicle partner of the IIHF Ice Hockey World Championship for the 25th time

ŠKODA is the official main sponsor and vehicle partner of the IIHF Ice Hockey World Championship for the 25th time

 

› The Czech brand has been one of the most important partners of the World Championship for a quarter of a century

› ŠKODA provides 55 vehicles for the organisers of the IIHF Ice Hockey World Championship

› The ŠKODA KODIAQ and SUPERB feature prominently at World Championship matches

› The car manufacturer’s brand logo adorns the face-off circle and hoardings at World Championship venues

› ŠKODA ‘fan zones’ in Paris and Cologne offer a diverse supporting programme

› The ŠKODA fleet covered more than 6 million km without any technical faults

› Official ‘IIHF app’ powered by ŠKODA provides live results, statistics and information

 

Mladá Boleslav, 3 May 2017 – There is a particular focus on ŠKODA at this year’s International Ice Hockey Federation (IIHF) Ice Hockey World Championship. The Czech car manufacturer is supporting the major sporting event, which will take place in Cologne and Paris from 5-21 May, as its main sponsor and vehicle partner for an impressive 25th time. This gives ŠKODA a place in the Guinness book of records for the longest world championship sponsorship deal in sporting history. ŠKODA provides a total of 55 vehicles for the IIHF organisers. During World Championship matches, the ŠKODA KODIAQ and SUPERB are prominently positioned a few metres from the playing area. Furthermore, the ŠKODA brand logo adorns the face-off circle in the centre of the playing area and the hoardings. For enthusiasts of this ‘cool’ sport, the company has prepared additional highlights in the shape of the specially organised ‘fan zones’.

In the run-up to the IIHF Ice Hockey World Championship, ŠKODA handed a total of 55 vehicles over to the International Ice Hockey Federation (IIHF) at the DRIVE. Volkswagen Group Forum in Berlin and the hockey arena in Paris. The ŠKODA fleet for the IIHF includes the ŠKODA OCTAVIA, SUPERB and KODIAQ models. Each year, the ŠKODA fleet clocks up an average of around 250,000 km as part of its duties at the IIHF Ice Hockey World Championship. Over the last 25 years, the distance covered totalled over 6 million km. This is equivalent to the ŠKODA vehicles going around the world 140 times – and a journey has never needed to be interrupted due to a technical fault, meaning that they have proved their reliability in impressive style.

ŠKODA is also the exclusive partner of the ‘IIHF app’. With this app, which is available for Android, Apple and Windows phones, users benefit from up-to-date information, live results and statistics for the World Championship on their smartphone or tablet. You’ll also never miss a goal thanks to the goal alarm. Furthermore, you can use your own selfies to make player cards featuring each of your favourite teams and players and then share them with friends. Fans can also find exciting facts, interesting background stories, up-to-date information about everything happening at the World Championship and much more at www.skoda-hockey.com.

ŠKODA and ice hockey: the Czech company laid the foundations for this partnership a whopping 25 years ago. Since 1993, ŠKODA AUTO has taken centre stage as the official main sponsor of the annual IIHF Ice Hockey World Championship. The car manufacturer has already immortalised itself in the Guinness book of records with the longest world championship sponsorship deal in sporting history.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The group has currently three activities articulated around strong brands:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road at the end of 2017. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 85.9 million in FY 2017.

 

  • Belron (54.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles and homes. Sales and adjusted operating result reached respectively EUR 3.5 billion and EUR 189.8 million in FY 2017.

     

  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 155 million and EUR 25 million in FY 2017.

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