ŠKODA is the official partner of the Tour de France for the 15th time

› ŠKODA has been supporting the Tour de France since 2004

› Tour Director Christian Prudhomme will be using the ŠKODA SUPERB, the brand’s

flagship, as a mobile control centre

› ŠKODA once again sponsors the Green Jersey for the best sprinter

› New 360-degree campaign ‘Always there for those who ride’ – competition offers the

chance to win an exclusive VIP trip to the Tour de France

› Official 'Tour de France App' powered by ŠKODA provides interesting statistics, results

and exciting background information

Mladá Boleslav, 29 June 2018 – ŠKODA AUTO is deploying a total of 250 organization and

accompanying vehicles to this year’s Tour de France. The company has been supporting the

world-famous cycling race since 2004, and this year marks the 15th time that ŠKODA AUTO

will be the official partner and vehicle partner.

During the race, ŠKODA’s logo will also be featured on the Green Jersey; the company is

sponsoring the jersey for the best sprinter for the fourth consecutive time. Fans can encounter the

car manufacturer’s vehicles along the track or on the TV for considerably longer. The traditional

Czech brand has supported the cycling event as the official partner and vehicle partner since 2004.

This year marks the 15th occasion, and the company will be sending a total of 250 organization and

accompanying vehicles to this year’s tour through the Grande Nation.

Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing says: "As a manufacturer that

began by producing bicycles, cycling is especially important to us. Our comprehensive and visible

involvement in cycling strengthens the image and awareness of the ŠKODA brand.”

In addition to the ŠKODA OCTAVIA, the fleet also includes the two SUV models ŠKODA KODIAQ

and ŠKODA KAROQ as well as the ŠKODA SUPERB. The ŠKODA SUPERB will be at the front

again as the most important vehicle throughout the tour: Tour Director Christian Prudhomme will be

using the red saloon as a mobile command centre where he will be kept informed on the latest

action and give sport and safety-related instructions as needed via radio. He can also open the

panoramic glass roof from the second row of seats at the push of a button, allowing him to stand up

in the back. The vehicle will enable him to overlook the peloton from an optimal position before he

gives the approval to start each stage.

The 105th Tour de France starts on 7 July with the Grand Départ on the Atlantic island of

Noirmoutier-en-lle. During the three-week race, 176 cyclists will go through 21 stages, covering a

total of 3,351 kilometers. On the way through France, the peloton will push their limits on the

mountain stages. The riders must overcome the Col de la Colombière, the Col de la Madeleine and

the notorious Alpe d'Huez ascent before crossing the finish line at Paris's Champs-Elysées on 29


ŠKODA campaign 'Always there for those who ride': Win a VIP trip to the Tour

Just in time for the start of the cycling highlight, ŠKODA's new 360-degree campaign, ‘Always there

for those who ride’, is gaining momentum. The ŠKODA competition is featured prominently on the

company’s own website “WeLoveCycling.com”, as well as on their social media channels including

Facebook, YouTube and Instagram. All passionate cycling fans can find out about the world's

biggest cycling race at www.welovecycling.com, where an exclusive VIP trip to the Tour de

France is also up for grabs.

ŠKODA is the exclusive partner of the Tour de France App, which offers cycling fans interesting

statistics, results and exciting background stories. The 'Tour de France App' is available for Android

and iOS.

Company’s roots in cycling

ŠKODA's passion for cycling goes back to the company’s founding years. In 1895, Václav Laurin

and Václav Klement established a bicycle factory in the Bohemian town of Mladá Boleslav. Ten

years later, the young company’s first automobile – the Voiturette A – rolled out of the factory halls.

Laurin & Klement merged with ŠKODA in 1925.

In addition to the Tour de France and the Tour of Spanish race ('Vuelta'), the automaker supports

other international cycling events as well as numerous national and international sporting events.

Bicycles and related accessories are an integral part of the car manufacturer’s extended product


Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About ŠKODA Belgium

Press room ŠKODA Import (Belgium) for exclusive use for journalists.

Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : www.skoda.be.

Profile :

D'Ieteren Group:

Our purpose is to build a family of businesses that reinvent industries in search of excellence and meaningful impact.

More information about the D'Ieteren Group: https://www.dieterengroup.com/


Moving people forward

D'Ieteren is a key player in the societal changes impacting your mobility. In a changing world, we're preparing for the future. We're aiming to make the mobility of the future fluid and sustainable for all.

D’Ieteren is a socially responsible, family-owned company. For 215 years it has been tirelessly seeking out and deploying mobility solutions that transform everyday mobility for all. 

More information about D'Ieteren: https://www.dieteren.be/en/


Information Regarding Personal Data and How it is Processed: https://www.dieteren.be/media/...


Industriepark Guldendelle Arthur Deconinckstraat 3 B-3070 Kortenberg

+32 2 233 79 89