ŠKODA is the official partner of the Tour de France for the 15th time

ŠKODA is the official partner of the Tour de France for the 15th time

› ŠKODA has been supporting the Tour de France since 2004

› Tour Director Christian Prudhomme will be using the ŠKODA SUPERB, the brand’s

flagship, as a mobile control centre

› ŠKODA once again sponsors the Green Jersey for the best sprinter

› New 360-degree campaign ‘Always there for those who ride’ – competition offers the

chance to win an exclusive VIP trip to the Tour de France

› Official 'Tour de France App' powered by ŠKODA provides interesting statistics, results

and exciting background information

Mladá Boleslav, 29 June 2018 – ŠKODA AUTO is deploying a total of 250 organization and

accompanying vehicles to this year’s Tour de France. The company has been supporting the

world-famous cycling race since 2004, and this year marks the 15th time that ŠKODA AUTO

will be the official partner and vehicle partner.

During the race, ŠKODA’s logo will also be featured on the Green Jersey; the company is

sponsoring the jersey for the best sprinter for the fourth consecutive time. Fans can encounter the

car manufacturer’s vehicles along the track or on the TV for considerably longer. The traditional

Czech brand has supported the cycling event as the official partner and vehicle partner since 2004.

This year marks the 15th occasion, and the company will be sending a total of 250 organization and

accompanying vehicles to this year’s tour through the Grande Nation.

Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing says: "As a manufacturer that

began by producing bicycles, cycling is especially important to us. Our comprehensive and visible

involvement in cycling strengthens the image and awareness of the ŠKODA brand.”

In addition to the ŠKODA OCTAVIA, the fleet also includes the two SUV models ŠKODA KODIAQ

and ŠKODA KAROQ as well as the ŠKODA SUPERB. The ŠKODA SUPERB will be at the front

again as the most important vehicle throughout the tour: Tour Director Christian Prudhomme will be

using the red saloon as a mobile command centre where he will be kept informed on the latest

action and give sport and safety-related instructions as needed via radio. He can also open the

panoramic glass roof from the second row of seats at the push of a button, allowing him to stand up

in the back. The vehicle will enable him to overlook the peloton from an optimal position before he

gives the approval to start each stage.

The 105th Tour de France starts on 7 July with the Grand Départ on the Atlantic island of

Noirmoutier-en-lle. During the three-week race, 176 cyclists will go through 21 stages, covering a

total of 3,351 kilometers. On the way through France, the peloton will push their limits on the

mountain stages. The riders must overcome the Col de la Colombière, the Col de la Madeleine and

the notorious Alpe d'Huez ascent before crossing the finish line at Paris's Champs-Elysées on 29


ŠKODA campaign 'Always there for those who ride': Win a VIP trip to the Tour

Just in time for the start of the cycling highlight, ŠKODA's new 360-degree campaign, ‘Always there

for those who ride’, is gaining momentum. The ŠKODA competition is featured prominently on the

company’s own website “WeLoveCycling.com”, as well as on their social media channels including

Facebook, YouTube and Instagram. All passionate cycling fans can find out about the world's

biggest cycling race at www.welovecycling.com, where an exclusive VIP trip to the Tour de

France is also up for grabs.

ŠKODA is the exclusive partner of the Tour de France App, which offers cycling fans interesting

statistics, results and exciting background stories. The 'Tour de France App' is available for Android

and iOS.

Company’s roots in cycling

ŠKODA's passion for cycling goes back to the company’s founding years. In 1895, Václav Laurin

and Václav Klement established a bicycle factory in the Bohemian town of Mladá Boleslav. Ten

years later, the young company’s first automobile – the Voiturette A – rolled out of the factory halls.

Laurin & Klement merged with ŠKODA in 1925.

In addition to the Tour de France and the Tour of Spanish race ('Vuelta'), the automaker supports

other international cycling events as well as numerous national and international sporting events.

Bicycles and related accessories are an integral part of the car manufacturer’s extended product


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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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