ŠKODA SCALA: A new name for a new compact model

ŠKODA SCALA: A new name for a new compact model

  • The name comes from the Latin and means ‘stairs’ or ‘ladder’
  • With SCALA ŠKODA makes next big step forward in design and technology
  • First European ŠKODA model to bear ŠKODA in lettering at back
  • Brand-new model ŠKODA SCALA to be introduced to the public before end of the year

Mladá Boleslav, 15 October 2018 – Following the first silhouette, ŠKODA reveals the name of its new compact model – ŠKODA SCALA. The name comes from the Latin word ‘scala’ which means ‘stairs’ or ‘ladder’ and is at the same time next step forward for Czech car manufacturer in compact segment. As the first ŠKODA production model in Europe, the new SCALA also carries the ŠKODA lettering in the middle of the tailgate instead of the ŠKODA logo.


Bernhard Maier, chairman of the board of ŠKODA AUTO, emphasizes: "With the new ŠKODA SCALA we are proposing a new chapter in the compact class of ŠKODA. It is a completely new development that sets standards in terms of technology, safety and design in this class. Thus we are confident that SCALA has the best chance to redefine A-segment for ŠKODA."


With SCALA, ŠKODA presents its new emotional exterior and interior design language for the first time in series form. It had already made a stir at the Paris Motor Show in shape of VISION RS. With the new model, Czech traditional brand also makes a big leap in technology and offers innovative features that so far are found only in higher class segment. Thus the name SCALA which comes from Latin fits brilliantly. It means as much as ‘stairs’ or ‘ladder’. With SCALA; ŠKODA is taking several major development stages. It also perfectly embodies the canon of values of the brand, which the term "smart understatement" aptly summarizes.


In addition, the new ŠKODA SCALA features another, new and unmistakable feature: the first European series model of the brand adorns the ŠKODA lettering engraved in single letters instead of the logo. The rear flap of the new compact model in the center.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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