ŠKODA SCALA: First pictures of the interior

ŠKODA SCALA: First pictures of the interior

  • Redesigned dashboard echoes the emotive design language of the exterior
  • Virtual Cockpit and infotainment systems with largest displays in this class
  • Save the date: World premiere of the ŠKODA SCALA on 6 December in Tel Aviv

Mladá Boleslav, 29 November 2018 – A good week before the world premiere in Tel Aviv, ŠKODA has released first photos of the interior of the ŠKODA SCALA. The Czech brand’s new interior concept follows the overall direction set by the ŠKODA VISION RS concept car. The SCALA will be the first ŠKODA production model to feature this emotive design language, blending ergonomics and emotional appeal in a way that’s characteristic of the brand. Key elements include a central display positioned high up in the driver’s field of vision and a redesigned instrument panel.

 

Norbert Weber, Head of Interior Design at ŠKODA AUTO, says: “The new ŠKODA SCALA is the first production model to feature our new interior concept, introducing an updated design language alongside new colours and materials. Its premiere in the SCALA marks the beginning of a new brand identity for ŠKODA, which is as emotive as it is functional.”

 

The focal point of the interior concept in the ŠKODA SCALA is the display – with a size of up to 9.2 inches, it’s the largest in this vehicle segment and perfectly positioned in the driver’s and front passenger’s field of vision. This free-standing, central display is framed by a character line that echoes the emotive contours of the bonnet. Below the display, this line also creates an ergonomic wrist rest for operating the touchscreen.

 

The controls for the air conditioning in the centre console and the buttons for the start/stop system, Driving Mode Select and Park Assist right in front of the gear shift lever are likewise well placed and within comfortable reach. The lateral air vents extend into the doors and amplify the visual impression of width, adding to the generous sense of space.

 

The dashboard and front door trim panels feature a sophisticated soft-foam surface with a specific new grain texture. This emulates crystalline structures and will define the ŠKODA brand’s style in the future.

 

The world premiere of the ŠKODA SCALA will take place on 6 December in Tel Aviv / Israel and will be livestreamed on the ŠKODA Storyboard site as well as a number of the brand’s social media channels.

 

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

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