ŠKODA SUNROQ: The fifth student concept car

ŠKODA SUNROQ: The fifth student concept car

› The name perfectly captures the summer appeal of the cabriolet concept based on the

compact SUV ŠKODA KAROQ

› Social media survey: ŠKODA customers and fans submitted hundreds of suggestions for

the 2018 student’s car naming

› 23 students at the ŠKODA Vocational School have developed an attractive one-off vehicle

Mladá Boleslav, 4 June 2018 – The fifth concept car created by students at the ŠKODA

Vocational School has been named the ŠKODA SUNROQ. For around eight months,

23 students from seven different professions worked on the concept of a cabriolet version

based on the popular compact SUV ŠKODA KAROQ.

One of the last steps in the project was finding a suitable name for the vehicle. To facilitate this, the

students invited ŠKODA customers and fans to submit suggestions via different social media

channels. In the end, SUNROQ was chosen from among several hundred proposed names – the

students found that it suited their cabriolet perfectly given its openness to the sun, which makes it

an ideal vehicle for a summer holiday. The author of the winning submission was invited to the

SUNROQ’s official presentation. He will meet with the students and their teachers and will be even

able to go on a drive in the functional concept car, which has a Velvet Red paint finish.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 


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