ŠKODA SUNROQ: The fifth student concept car

ŠKODA SUNROQ: The fifth student concept car

› The name perfectly captures the summer appeal of the cabriolet concept based on the

compact SUV ŠKODA KAROQ

› Social media survey: ŠKODA customers and fans submitted hundreds of suggestions for

the 2018 student’s car naming

› 23 students at the ŠKODA Vocational School have developed an attractive one-off vehicle

Mladá Boleslav, 4 June 2018 – The fifth concept car created by students at the ŠKODA

Vocational School has been named the ŠKODA SUNROQ. For around eight months,

23 students from seven different professions worked on the concept of a cabriolet version

based on the popular compact SUV ŠKODA KAROQ.

One of the last steps in the project was finding a suitable name for the vehicle. To facilitate this, the

students invited ŠKODA customers and fans to submit suggestions via different social media

channels. In the end, SUNROQ was chosen from among several hundred proposed names – the

students found that it suited their cabriolet perfectly given its openness to the sun, which makes it

an ideal vehicle for a summer holiday. The author of the winning submission was invited to the

SUNROQ’s official presentation. He will meet with the students and their teachers and will be even

able to go on a drive in the functional concept car, which has a Velvet Red paint finish.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The group has currently three activities articulated around strong brands:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road at the end of 2017. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 85.9 million in FY 2017.

 

  • Belron (54.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles and homes. Sales and adjusted operating result reached respectively EUR 3.5 billion and EUR 189.8 million in FY 2017.

     

  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 155 million and EUR 25 million in FY 2017.

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