The ŠKODA SCALA world premiere in Tel Aviv in pictures

The ŠKODA SCALA world premiere in Tel Aviv in pictures

› ŠKODA’s new compact model rolls into the spotlight for the first time

› Unveiling with around 400 international guests in start-up metropolis in the Mediterranean

› Next big step in the evolution of ŠKODA’s design language

Mladá Boleslav/Tel Aviv, 6 December 2018 – Curtain up for ŠKODA’s new compact model:

The new ŠKODA SCALA celebrated its world premiere in Tel Aviv this evening. The

presentation in Petah Tikva, a suburb of Tel Aviv, impressed not only the 400 guests

present; hundreds of thousands watched the world premiere via livestream on the Internet.

You can find photographs of the ŠKODA SCALA world premiere at: https://www.skodastoryboard.

com/.

The approximately 45-minute presentation is available at:

https://www.youtube.com/watch?v=xTqXrrZ9rlU

The ŠKODA SCALA press kit with vehicle photographs and videos can be downloaded from

the ŠKODA Storyboard.

With a new character, new technology and a new name, the ŠKODA SCALA completely redefines

the compact car segment for the Czech brand. The fitting name ‘SCALA’ comes from the Latin for

‘stairs’ or ‘ladder’. The hatchback combines an emotive design with a high level of functionality as

well as state-of-the-art connectivity, and transfers the sensational design language of the VISION

RS concept study into a production vehicle for the first time. A selection of five engine variants is

available, with power outputs ranging from 66 kW (90 PS) to 110 kW (150 PS). In addition, the

SCALA offers a high level of active and passive safety, full-LED headlights and tail lights, plenty of

space for luggage and passengers, as well as numerous Simply Clever features. It will be launched

on the market in the first half of 2019.

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  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road at the end of 2017. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 85.9 million in FY 2017.

 

  • Belron (54.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles and homes. Sales and adjusted operating result reached respectively EUR 3.5 billion and EUR 189.8 million in FY 2017.

     

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