The ŠKODA SCALA world premiere in Tel Aviv in pictures

The ŠKODA SCALA world premiere in Tel Aviv in pictures

› ŠKODA’s new compact model rolls into the spotlight for the first time

› Unveiling with around 400 international guests in start-up metropolis in the Mediterranean

› Next big step in the evolution of ŠKODA’s design language

Mladá Boleslav/Tel Aviv, 6 December 2018 – Curtain up for ŠKODA’s new compact model:

The new ŠKODA SCALA celebrated its world premiere in Tel Aviv this evening. The

presentation in Petah Tikva, a suburb of Tel Aviv, impressed not only the 400 guests

present; hundreds of thousands watched the world premiere via livestream on the Internet.

You can find photographs of the ŠKODA SCALA world premiere at: https://www.skodastoryboard.


The approximately 45-minute presentation is available at:

The ŠKODA SCALA press kit with vehicle photographs and videos can be downloaded from

the ŠKODA Storyboard.

With a new character, new technology and a new name, the ŠKODA SCALA completely redefines

the compact car segment for the Czech brand. The fitting name ‘SCALA’ comes from the Latin for

‘stairs’ or ‘ladder’. The hatchback combines an emotive design with a high level of functionality as

well as state-of-the-art connectivity, and transfers the sensational design language of the VISION

RS concept study into a production vehicle for the first time. A selection of five engine variants is

available, with power outputs ranging from 66 kW (90 PS) to 110 kW (150 PS). In addition, the

SCALA offers a high level of active and passive safety, full-LED headlights and tail lights, plenty of

space for luggage and passengers, as well as numerous Simply Clever features. It will be launched

on the market in the first half of 2019.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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