Tour de France: ŠKODA KAROQ inspires the masses

Tour de France: ŠKODA KAROQ inspires the masses

 

› Tens of thousands of viewers witnessed debut of ŠKODA KAROQ at the start of Tour de France in Düsseldorf

› ŠKODA’s new compact SUV starts as service vehicle at the world’s most famous cycling race

 

Mladá Boleslav/Düsseldorf, 3 July 2017 – Tens of thousands watched the Grand Départ of the Tour de France on Saturday. The ŠKODA KODIAQ as a service car accompanied three cycling teams: ‘Team Dimension Data’ from South Africa, ‘Team Lotto NL – Jumbo’ from the Netherlands and ‘Lotto Soudal’ from Belgium in the 14-kilometre time trial and for the first time made its public appearance. The first stage of this year´s Tour - the time trial - took the cyclists from Düsseldorf Messe along the Rhine to the famous Königsallee and back to the Messe. It was a premiere for Düsseldorf – after 30 years the Tour de France started again in Germany – and for the ŠKODA KAROQ, as it is making its first public appearance ahead of the market launch at the end of this year.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

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