Tour de France winner Geraint Thomas celebrates with ŠKODA AUTO crystal glass trophy

Tour de France winner Geraint Thomas celebrates with ŠKODA AUTO crystal glass trophy

› ŠKODA AUTO Board Member for Sales and Marketing, Alain Favey, presents trophy to

winner of points classification, Peter Sagan

› ŠKODA sponsors the green jersey for the best sprinter for fourth year

› Winners’ trophies are ‘designed by ŠKODA Design’

Mladá Boleslav, 30 July 2018 – Geraint Thomas celebrated his first Tour de France victory

on Sunday with 3,351 km under his belt and the trophy designed by ŠKODA Design in his

hands. On the Champs-Élysées, the Welshman lifted the sculpture made from Czech crystal

glass into the Parisian sky. Alain Favey, ŠKODA AUTO Board Member for Sales and

Marketing, presented the award for most points to Peter Sagan. This green crystal glass

trophy is also ‘designed by ŠKODA Design’.

ŠKODA AUTO was an official sponsor and vehicle partner of the French cycling tour for the

15th time and provided a total of 250 support and escort vehicles, including the ŠKODA SUPERB as

the ‘Red Car’ for Tour Director Christian Prudhomme.

The 105th edition of arguably the toughest cycling race in the world began on 7 July on the Atlantic

island of Noirmoutier. During the three-week-long cycling tour, the 176 professional cyclists

conquered 21 stages, including numerous challenging mountain passes. Over the course of the

Tour, Geraint Thomas quickly established himself as a hot contender for the overall win. The

Welshman seized the yellow jersey during the 11th stage and wore it with poise all the way to Paris.

Even team colleague, Tour favourite and last year’s winner Christopher Froome couldn’t beat the

32-year-old.

ŠKODA drove into the spotlight at the Tour de France as the sponsor of the green jersey for the

points classification winner for a fourth year. The title of best sprinter was taken by Slovakian Peter

Sagan, who won the prestigious award for the sixth year in a row. Just like the trophy for the overall

winner, the trophy awarded to the winner of the points classification is also ‘designed by ŠKODA

Design’ and ‘made in the Czech Republic’. The car manufacturer from Mladá Boleslav has been

designing the trophies for the winners of the world-famous cycling race since 2011. The 60-cm-tall

masterpieces of Czech glass art weighing 4 kg are manufactured by the company Lasvit. The

elegant silhouette of the trophies has long been a trademark of the Tour de France; whilst their

dimensions always remain the same, ŠKODA designers always surprise with creative new ideas

when it comes to the design of the surfaces. This year the trophy pays homage to the geometric

patterns and angular shapes of Czech cubism.

ŠKODA SUPERB continues as ‘Red Car’ for Tour Director Christian Prudhomme

ŠKODA has sponsored the Tour de France since 2004 and once again provided 250 support and

escort vehicles for the peloton this year. In addition to the ŠKODA OCTAVIA, the fleet also included

the two SUVs, the ŠKODA KODIAQ and ŠKODA KAROQ, as well as the ŠKODA SUPERB. The

brand’s flagship resumed its role at the front as the most important car in the entire Tour: the Tour

Director traditionally uses the red hatchback as a mobile command centre. Christian Prudhomme is

constantly kept up to date and issues race- or safety-related instructions via several radio channels.

Thanks to the car’s large panoramic glass roof, which opens at the push of a button, Prudhomme

could stand in the rear and oversee the peloton from an optimal position.

ŠKODA campaign ‘Always there for those who ride’

ŠKODA’s new 360-degree campaign also took off at just the right time for the start of the pinnacle

event in the cycling world with the motto ‘Always there for those who ride’. The car manufacturer

positioned it pride of place on their website WeLoveCycling.com and on several social media

channels such as Facebook, YouTube and Instagram. At www.welovecycling.com, passionate

cycling fans can find out all about the largest cycling event in the world.

Links to cycling from the outset

ŠKODA’s passion for cycling dates back to the beginnings of the company’s history. In 1895,

Václav Laurin and Václav Klement founded a bicycle factory in the Bohemian town of Mladá

Boleslav. Just ten years later, the ‘Voiturette A’ was the first motor car to roll out of the young

company’s workshop. In 1925, Laurin & Klement merged with ŠKODA. Besides the Tour de France

and the Spanish cycling tour (La Vuelta), the car manufacturer also supports other international

cycling races, as well as numerous national and international grass-roots events. In addition,

bicycle accessories are a key component in the brand’s expanded product range.

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Group profile


In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The group has currently three activities articulated around strong brands:

  • D'Ieteren Auto distributes Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road at the end of 2017. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 85.9 million in FY 2017.

 

  • Belron (54.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles and homes. Sales and adjusted operating result reached respectively EUR 3.5 billion and EUR 189.8 million in FY 2017.

     

  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 155 million and EUR 25 million in FY 2017.

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