‘Umbrella Day’: ŠKODA drivers always have their umbrella to hand

‘Umbrella Day’: ŠKODA drivers always have their umbrella to hand

› With umbrellas provided in their cars, ŠKODA customers are well-equipped – come rain or shine

› The umbrella in the interior is just one of now over 60 Simply Clever features

› ŠKODA’s Simply Clever solutions – versatility and added value since 2003

Mladá Boleslav, 10 February 2019 – ŠKODA vehicles have been impressing with their

popular Simply Clever features for a decade and a half, offering real added value to their

customers’ everyday lives. The Czech car manufacturer now has more than 60 of these

practical everyday helpers available to its customers, including umbrellas provided in their

cars. So, customers really have all they need – come rain or shine. The umbrella has its own

compartment inside virtually all ŠKODA models and is in easy reach at any time. On

‘Umbrella Day’, the folding companion gives us a reason to look back at the beginnings and

the history of the practical features which prove that Simply Clever is more than just a

slogan at ŠKODA.

‘Umbrella Day’ falls on 10 February every year in the USA. It is unclear when the day honouring the

umbrella was first celebrated. Today however, it even has its own hashtag on various social media

platforms: #NationalUmbrellaDay. And the handy companion moves with the times in other

respects too: in its early days, it was depicted in ancient carvings and has since proven a musthave

fashion accessory over the course of its long career. It has of course evolved steadily;

technical innovations were introduced, for example with regard to waterproofing and folding


In short, the popular everyday companion has proven invaluable and is something we now cannot

imagine living without. Reason enough that virtually all of our ŠKODA cars have come equipped

with umbrellas as standard or as an optional extra for over 10 years. This means our customers

have all they need – come rain or shine. The handy little device made its first appearance in the first

generation of SUPERB. Today, the compact companion is available for virtually all models – it can

be found under the front passenger seat in the ŠKODA FABIA, RAPID, OCTAVIA and KAROQ; the

SUPERB, KODIAQ and the new ŠKODA SCALA feature umbrella compartments in their front

doors. The umbrella is just one item on a long list of now more than 60 popular Simply Clever

solutions making customers’ lives that little bit easier.

Simply Clever features – versatility that sets benchmarks

At ŠKODA, the concept of Simply Clever first arose in 2003. The Czech car manufacturer

presented the Roomster concept car at Germany’s International Motor Show in Frankfurt and the

positive feedback was not far behind. Smart features such as the sliding rear seats or the swivel

front seats were particularly well-received. This then inspired ŠKODA engineers to come up with

new intelligent features time and time again. The very first Simply Clever solutions found in cars

produced by the Czech car manufacturer included the boot covers that can be tucked away and

nets in the boot, available for the OCTAVIA and FABIA model ranges. Originality has always been

key: Simply Clever features are unique selling points. They must be versatile as well as practical,

and offer customers real added value in their everyday lives.

Today’s range of features includes a funnel integrated into the lid for the windscreen washer tank, a

waste bin in the doors, a glasses compartment above the rear-view mirror, door-edge protection

and a bottle holder in every door. Not to forget the Easy Open cup holder in the centre console, the

pocket for documents, positioned in easy reach of the driver on the inside of the front passenger

seat, as well as the high-vis vests to hand for all occupants. Other practical features include built-in

coat hangers, folding tray tables and an ice scraper including magnifying glass in the fuel filler flap.

Bag hooks in the boot and a car park ticket holder on the A-pillar make ŠKODA customers’

everyday lives that little bit easier too. And holders for tablets and smartphones as well as front and

rear USB ports demonstrate that ŠKODA engineers always keep up with the times, also when it

comes to Simply Clever features.

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Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : www.skoda.be.

Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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