Your car as your delivery address: ŠKODA AUTO DigiLab starts pilot

Your car as your delivery address: ŠKODA AUTO DigiLab starts pilot

› ŠKODA AUTO DigiLab is testing deliveries to the boot for purchases made online

› Pilot starts in collaboration with leading Czech online retailers and

› Parcel couriers are provided with secured access to the boot

› Data encryption and stringent access management guarantee the security for data

transmission and carrying out the service

Mladá Boleslav, 14 March 2019 – For many online shoppers, their car’s location and number

plate could soon be their new delivery address. In collaboration with and,

ŠKODA AUTO DigiLab has developed a system whereby the courier will place the delivery

directly in the boot of a car. The technology required for remote access to the vehicle is now

being tested in a pilot. Security is of paramount importance for this: data is encrypted and the

parcel courier is restricted to opening the vehicle within a short time frame that is defined by

the customer.

Anybody who buys goods online knows the dilemma: the product is always delivered when you are not

at home. Together with its partners and, ŠKODA AUTO DigiLab is now testing a safe

and straight-forward solution for everyone who is sick of collecting their parcels from a depot or their

neighbour. Anyone making a purchase from these online shops can have their parcel delivered

straight to the boot of their ŠKODA in future. To make use of this delivery method, the customer gives

the respective service partner permission via a mobile app. When an order is placed, the car’s location

is displayed to the courier via GPS for subsequent delivery. Using the app, the courier is then granted

one-time-only, secured access to open the boot within a pre-defined time frame. They then place the

parcel in the boot, subsequently relock the vehicle using the app and the customer is notified about the

successful delivery.

Jarmila Plachá, Head of ŠKODA AUTO DigiLab, pointed out, “This pilot project provides a concrete

look ahead at how everyday life can be made even simpler and more convenient in future by using

state-of-the-art technology. I’m looking forward to further developing this project together with our


Tomáš Havryluk, Vice Chairman of the Board at, stated, “As we put customer satisfaction first,

we are always on the lookout for innovations that we can apply to our products and services. By

adding the option of delivering our products straight to the boot of a car, we offer our customers an

amazing new service that will make shopping with us even more enjoyable.”

Tomáš Čupr, founder of, explained, “I am confident that our customers will very much

appreciate delivery to their boot. This innovation is perfectly tailored to their needs, thus providing real

added value. This method of delivery has the potential to change our shopping routine in future.”

The service and technology are currently being tested and specifically optimised; the system is going

to be trialled for the project partners by a small selection of customers.

ŠKODA AUTO DigiLab is the Czech car manufacturer’s central workshop for developing new mobility

services and technology. It is considered to be part of the international start-up scene and is constantly

scouting for new opportunities to collaborate with creative minds from the IT sector. In doing so,

ŠKODA AUTO DigiLab is working with progressive global start-ups, innovative enterprises, universities

and innovation centres from all over the world. In 2017, ŠKODA AUTO DigiLab Israel Ltd was founded

in Tel Aviv, and has since been looking for further partners in the technology hotspot.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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